Gender stereotypes start from the moment your born, or even before that! A baby shower is thrown for a little girl and what happens? PINK. Pink happens. Everywhere.

Do our guardians “mold” us into a gender as they raise us? Or do we get a say in what we want and how we want to express ourselves at a young age? For a while, they probably do, whether they are aware of it or not. At such a young age, you don’t have the communication skills to properly express your thoughts and what you want. You also don’t have the brain development to know exactly what you want yet.

So basically, girls are given Barbies, and boys are given G.I. Joes.

As we grow up, we are affected on how we develop gender stereotypes. This happens through family, religion, culture, society, media, etc.

Does this all influence how we identify our own gender?

This video acts out society’s common gender stereotypes.

 

 

 

 

So, HOORAY that this advertisement defies normal gender stereotypes, right? Or not…?

Does the fact that the ad intentionally says “Dad!” at the end defeat the purpose of challenging gender stereotypes?

There are ads out there that will say “Now a man can do the job!” or maybe “Even a woman can do it!” But why do we need to advertise that a company is actively going against a gender norm rather than just presenting it as if they aren’t? These types of ads are intentionally saying “oh look at me, we are destroying gender norms!” when they should present the advertisement as if gender stereotypes don’t exist.