Gender Roles in Media

http://www.huffingtonpost.com/allison-lantagne/gender-roles-media_b_5326199.html

This article describes how advertisements aiming at all different ages incorporate gender stereotypes in some way whether it is intentional or not. The author mentions that even for a gender neutral object such as sidewalk chalk, the advertisements were sending different messages for boys versus girls. On the other hand, some advertisements such as Tide detergent intentionally goes against gender stereotypes by advertising a stay at home dad.