Media Inventory

The organization I’m using for my case study is Trauma Healing Project, which provides services to people who have been affected by trauma in an attempt to create a healthier society. My meeting with them is on Friday, so for my media inventory, I’m going strictly by what I’ve been able to find on my own.

Website:

The website needs updating, to say the least. The front page is a little bit cluttered, but it does have important information on it, such as a fundraising campaign, its mission, and links to other ways to connect with THP. Through the sidebar on the website, there is an “About Us” section which goes into further detail about the organization, a calendar tab, which is an easy way to learn about events and classes, and other sources for people who have been affected by trauma. There’s even information about the artwork on the website, which I found cool. In all, while the website looks dated, it’s packed with valuable information and is a good resource for anyone who wants to learn more about the organization.

Email List:

You can sign up to join an email list from the home page of the THP project. The purpose of the list is to “share news and information on efforts to address, end and heal violence and other trauma in Lane County, Oregon” (http://lists.healingattention.org/mailman/listinfo/community). I can’t tell how often emails are sent out, but it seems to be monthly, according to the “Community Archive”.

Facebook Group:

THP does have a Facebook page that is updated fairly regularly with news and community events; however, there are only around 300 people who “like” the page, so THP does lack visibility.

Again, as I have more contact with Trauma Healing Project, I will update this inventory to reflect what I learn. As of now, THP’s biggest setback is their lack of visibility within the community. It’s a great organization with a lot to offer, but it needs to get its name out there.

Lexicon: Week 3

Culture

Culture is difficult to define because it’s so fluid. A simple definition is a shared system of beliefs and traditions, but it’s a lot more than that, especially since communication between people all over the world has increased greatly. Globalization has caused many cultures to merge, grow, and disappear, and it has even caused new cultures to emerge, such as internet cultures that emerge around ideas.
Access

In the context of this class, I see access as one of two things. First, it is something that is easy for people to grasp and conceptualize. It is the ability to gain certain knowledge through a comprehensible platform. Second, access can also mean having literal access to something, like an exhibit or a website.

Trends

Trends refers to patterns in the market, and can be used to predict what will be popular, how to market it, and whom to market it to. Paying attention to trends can be very helpful to people who work in the arts because they can develop a more efficient marketing plan if they know what to expect.


Consumer

Consumers are people who take part in whatever you’re selling, to put it simply. We all consume goods, whether it’s food, technology, or even a theater production. Consumers play an important role in developing market trends, and their feedback can shape industries.

5 Questions: Trauma Healing Project

1. What is your organization or company. Give background history including who, when, and why it was founded.

Trauma Healing Project, founded in 2003, provides help and resources to people who have been a victim of violence and other trauma in the hope that resolving such conflict will help both the individual and the community. The organization was founded by a group of students, survivors, professionals, and other community members.

2. What do they do or make – describe the products and services and what makes them unique.

According to its website, the Trauma Healing Project’s goals are to provide safety, healing, liberation, and justice to people who are affected by trauma, and it does so by providing classes, such as yoga, and workshops, where people are able to express their experiences creatively. Additionally, THP posts helpful resources and links on its website.

3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?

I can’t yet answer all of these questions since I haven’t seen the space or met the people, but I imagine the environment to be open and accepting, and that the employees try to maintain a peaceful environment for their clients. There seems to be a volunteer network that supports the Board of Directors.

4. Who is the targeted audience? What are their demographics?

I see two distinct audiences: those affected by trauma and those who know someone who has been affected in Eugene and the surrounding area. As for demographics, most people who take part in the classes offered by THP are probably adults, with or without some mental disorders like PTSD.

5. What is the organization or company mission statement?

“The Trauma Healing Project is 501(c)(3) non-profit organization. We are a multidisciplinary effort that includes advocates, activists, administrators, counselors, survivors and students committed to the elimination of violence and the healing of trauma through:

  • Identifying and coordinating available healing resources and services
  • Increasing awareness about trauma and effective responses through community and provider education
  • Creating learning partnerships between clinicians, survivors, students, researchers and policy makers to ensure our work is effective and well-supported
  • Enhancing and creating new healing services and support as needed”

 

*All information taken from http://www.healingattention.org/*