Although Marilyn Monroe is one of the most famous stars of all time, I never truly knew much about her to begin with. After reading “The Building of Popular Images” by Thomas Harris, I learned how stars truly become stars. “The star system is based on the premise that a star is accepted by the public in terms of a certain set of personality traits which permeate all of his or her film roles.” (Harris 40). Monroe’s entire persona was based on her personal history (a troubled childhood, pinup modeling, a bad marriage) and her development into the sexy, wity, and mischievous star the media wanted her to be. She fulfilled the desire of many men of the 50s, with her blonde hair, curves, and “dumb” personality. Although her personal life and actual character traits probably reached far beyond what the media wanted her to be, she held on to these traits because she could gain major popularity with them.
In reflection on this, I think it is interesting to see how beauty standards and the concept of beauty has changed so much since the 50’s. Marilyn Monroe capitalized on the fact she was a young, blonde-haired, blue-eyed woman with a good body. For years after, many women so badly wanted to have the Marilyn look. However, there was a major shift in preferences of beauty in women. While blonde haired, skinny women are still seen as “ideal” there has been huge change in standards. It is now highly valued to have curves, brown/natural hair, and to embrace cultural backgrounds. Many women now curl their hair or focus on glute-intense workouts to try and look more “exotic.” While there is a lot of underlying racism in these trends, it is quite interesting to see how standards have changed over time. Take for example, Kim Kardashian. The entire Kardashian family are major trendsetters, and are ultra famous. Kim Kardashian is known for her curves, intense facial features, and ridiculous reality tv show. Similar to Marilyn Monroe, she was originally only viewed as a “dumb” woman who was appealing to look at. Sound familiar? While some of Kim’s features are definitely products of plastic surgery, it has still caused a major yearning to have curves like that among younger generations of women.
The photo I have attached of Kim Kardashian perfectly shows the example that has been set for many young women today. Long hair, high cheekbones, small waist, wide hips and butt, long eyelashes, skinny arms, flat stomach, and large breasts are what is now seen as the “ideal” body. What is contrasting between the beauty of Monroe and Kardashian is not only the naturalness of their appearances, but how they are presented. The Kardashians as a whole create an example of a certain lifestyle of wealth, and being materialistic. Marilyn Monroe set an example of women being able to take charge of their bodies and sexuality. Since it has been over 60 years since that example has been set, it is now really more of women taking charge AND advantage of how men view women as objects, but to take the power back from it to make a profit or living off that. Marilyn Monroe was similarly open about taking advantage of money, as seen in the film Gentlemen Prefer Blondes where she discreetly discusses her desire for money. In contrast, women are not so polite about it anymore, and women like Kim Kardashian blatantly make it known how they make direct actions to make money or use men for money.