What makes this tobacco ad greenwashed? Look for popular buzz words such as “Natural,”Organic,” “additive-free” This tobacco product, weather natural or not is not any healthier than originally, the company is just trying to cover up their unhealthy and possibly destructive business practice.

Greenwashing: “Everyone’s heard the expression “whitewashing” — it’s defined as “a coordinated attempt to hide unpleasant facts, especially in a political context. “Greenwashing” is the same premise, but in an environmental context. It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush…”  (www.greenwashingindex.com)