I found this image applicable to our conversation considering Davis’ arguments about consumerized (word?) nature. REI as a company is selling its products as access to the ‘pristine’ and ‘untouched’ virgin land. This ad paints a picture on how consumers, primarily white middle class consumers, should view and enjoy nature. The REI credit card, placed in the middle of the image, acts as a gateway to this enjoyable experience and is rooted in consumerism.

REI Credit Card. https://www.rei.com/assets/drsp/2016/q3/events/labor-day-sale/08-26/mastercard/live.jpg. Recreational Equipment Incorporated, 2016. Accessed August, 2016.