This video, Proud to be, is funded by the Yocha Dehe Winton Nation tribe and played during the NBA finals. “Change the Mascot is a national campaign to end the use of the racial slur “r*dskins” as the mascot and name of the NFL team in Washington, D.C. Launched by the Oneida Indian Nation, the campaign calls upon the NFL and Commissioner Roger Goodell to do the right thing and bring an end the use of the racial epithet.”
http://www.youtube.com/channel/UCmZbpCtO0Se4Gx08CaqTncA. “PROUD
TO BE – 60s NBA Finals Ad.” YouTube. YouTube, 08 July 2014. Web. 24
Aug. 2016.
This is an interesting choice for our archive– as it seems to reject the reductive tropes attached by (generally white) settler culture to indigenous peoples and humanizes those who have been dehumanized.