Media Inventory


For my case study, I select Cinema Pacific, which is a collaborative film festival between University of Oregon and the Eugene community. The majority media of a film festival is the motion picture, but Cinema Pacific utilize transmedia to reach wider boundary of film festival. For instant, This year, they started online festival to encourage young people use the power of online media to show transcultural exchange. In this online festival, students used the UO blogs platform to create a digital film, which the contests come from  Indonesia-based website, by displayed  this film, they offered a chance to western viewer to see different part of the world.

There are diversity of mediums has been use in the film festival. Online media channels such as website, blog platform Facebook, Twitter, e-newsletter, Vimeo, Youtube. Although there are many advantages of new media. However, traditional media still can be achieve the purpose of communication and marketing to particular consumer. Last year, cinema pacific was on a Tv channel to promoted the event.

  • Website-Share the basic introduction and information of the film festival
  • Facebook-Interact with the audience by updated the latest news, posted the event photos and upcoming events information.
  • Twitter-Review feedbacks from the audiences. Interact with the Twitter users.
  • Newsletter-release the latest news and obtain audience’s data.

Organization Questions

1. What is your organization or company. Give background history including who, when, and why it was founded.

CINEMA PACIFIC is a collaborative effort between the University of Oregon and the Eugene community. Administered by graduate students in the UO Arts and Administration Program, who work alongside undergraduate interns, The festival utilizes venues across campus and Eugene for a five-day festival of screenings, live multimedia performances, and art exhibitions. The festival was founded in 2009 by Richard Herskowitz and the dates of the festival normally took place in spring.

2. What do they do or make – describe the products and services and what makes them unique.

A film festival is an organised, extended presentation of Films. CINEMA PACIFIC connects stimulating artists and ideas with a diverse public, furthering their understanding of world cultures and contemporary issues. One of the unique matter is CINEMA PACIFIC showed the films depended on their director. So the programming are very influence by Richard Herskowitz’s  particular taste in film, which is independent, documentary, art and culture and political focus film. 

3.Describe the culture of the organization or company. What is the work environment like – the atmosphere?

The culture of cinema pacific is different from other film festival, there are only two professional staff; the director-Richard Herskowitz and operations manager-Larissa Ennis. The majority of other staffs started working from January till the annual festival end. Most of the staffs are graduate students in the UO Arts and Administration Program, who work alongside undergraduate interns, supervise by the director and operations manager. The work environment is collaborative, fast-paced, and results-driven: They had three months to plan and implement a film festival, in this way, great majority of task has to happen in short period of time. At the same time, they still have good senses of humor and love to laugh. They maintain a high pressure but harmony atmosphere.

4. Who is the targeted audience? What are their demographics?

They aim to bring anyone with an interest in cinema, culture, art, or performance to the festival, basically, everyone.

5.What is the organization or company mission statement?

CINEMA PACIFIC is an annual film festival based at the University of Oregon in Eugene that is devoted to discovering and fostering the creativity of international films and new media from Pacific-bordering countries, including the U.S. Through onsite and online presentations, the festival connects stimulating artists and ideas with a diverse public, furthering our understanding of world cultures and contemporary issues.






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Brand Awareness activity

Pedal Minnesota

I like the logo, because it’s really simple and easy to understand the meaning. Obviously the organization is doing something with bicycle, and the heart shape is showing “the love” of bicycle, is really connect the idea showing that minnesota is a bike friendly state. The line is very simple and clear, almost everyone can try to draw it down, which is good for memorize. I also like the color,which is warm and comfortable, let me think of outdoor atmosphere. Because the imagine is simple and clean is can easily applied in both online and print.

I never like the logo until I found out that is a hidden meaning of the logo. Amazon the biggest online retail company in the US, their logo should include everything. In fact, their logo depicts the absolute message that they sell from A to Z. Also, the arrow not just point directly from A to Z, it makes a curve,so it look like a smiley face. The orange color of the curve gives the logo a happiness, creativity feeling.

The st. john’s international women’s film festival


The st. john’s international women’s film festival, is one of the longest running women’s film festivals. The festival established in 1989 Canada. I love the logo,because it use the essential element(the film) to create a women’s body shape, and the color stay black and white, which is original what the movie like. and the size of the words shows that what their trying to emphasize. I feel like, because the logo is black and white, the logo will be fit in any kind of materials. And the image is very vivid, we don’t necessary need to see the whole word to know is that Festival.



Learning Goal for Art in Society

After conclusion the course, I wish I will……..

  • Growing my own research database in  America’s Art sector.
  • Be able to complete my field guild project, and dig deep into the topic I choice.
  • Being involved in the class discussion. ( it is really hard for international student,especially back to my own country,class normally just the professor’s speech. )
  • Enrich my ePortfolio project as my personal brand.

Learning objective for Marketing, Media & Communication

After conclusion the course, I wish I will……..

  • Be able to provide the basic skill in illustrator, photoshop and indesign.
  • Identify the difference between good design and the bad one, by analyze the principles of design.
  • Connect my own experience in marketing compare and contrast with the case study, also understand how to develop the new method and skill in marketing and communication.
  • Create a concept map of New media
  • Obtain the knowledge of cross-border media in are and culture area

Good morning Eugene!!

This is Emma’s eblog

just want to say hi to everybody

Here is my favorite youtube video

Hope you like it!!


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