Media Inventory


For my case study, I select Cinema Pacific, which is a collaborative film festival between University of Oregon and the Eugene community. The majority media of a film festival is the motion picture, but Cinema Pacific utilize transmedia to reach wider boundary of film festival. For instant, This year, they started online festival to encourage young people use the power of online media to show transcultural exchange. In this online festival, students used the UO blogs platform to create a digital film, which the contests come from  Indonesia-based website, by displayed  this film, they offered a chance to western viewer to see different part of the world.

There are diversity of mediums has been use in the film festival. Online media channels such as website, blog platform Facebook, Twitter, e-newsletter, Vimeo, Youtube. Although there are many advantages of new media. However, traditional media still can be achieve the purpose of communication and marketing to particular consumer. Last year, cinema pacific was on a Tv channel to promoted the event.

  • Website-Share the basic introduction and information of the film festival
  • Facebook-Interact with the audience by updated the latest news, posted the event photos and upcoming events information.
  • Twitter-Review feedbacks from the audiences. Interact with the Twitter users.
  • Newsletter-release the latest news and obtain audience’s data.


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