LINK: Big Names Don’t Trump Good Service When it Comes to Student Satisfaction

Interview with Diana Wu, Dean of Extension at UC Berkeley, about students’ choosing institutions based on level of support as much as (or more than) the institutional reputation.

While the higher education marketplace is becoming increasingly competitive, both analysts and leaders have suggested that elite, big-name universities are protected from the change. However, this is not necessarily the case. Although students still want to be aligned with big names, they have the same heightened expectations of the institution as learners industry-wide. In this interview, Diana Wu discusses these heightened expectations, and shares her thoughts on why big-name institutions are not immune from this industry shift.

Big Names Don’t Trump Good Service When it Comes to Student Satisfaction.  Evolllution. March 16, 2015.

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