In 2012, University of Maryland University College (UMUC) created an Office of Analytics, comprising a team of 14 people. The office focuses on marketing, enrollment management, retention, service centers, financials, and executive and academic program dashboards. The office shares the four rules they follow and how UMUC benefits.
“We knew we had to take what we had left and invest in the priority: analytics.”
“Our approach is to demonstrate the ‘art of possible’ to the institution,” says Darren Catalano, VP of Analytics, “in other words, to make complex data simple.”