Required

Many “readings” live in the course Diigo group (of which anyone in the class should be a member). Other (required) readings that are more traditional academic articles are listed below, posted as PDFs/links or with full citations (and available through UO-licensed databases, Google Scholar, or other online sources; if you do not find them via a UO Library search, try searching the full citation via Google as “source” locations articles periodically shift).

Week 3  (technologies)
Beaulieu, Anne. “Mediating Ethnography: Objectivity and the Making of Ethnographies of the Internet.” Social Epistemology 18, no. 2-3 (April 2004): 139-163. PDF here

Murthy, D. “Digital Ethnography: An Examination of the Use of New Technologies for Social Research.” Sociology 42, no. 5 (October 1, 2008): 837-855. Get via Web of Science database at UO Libraries

Paech, V. “A Method for the Times: a Meditation on Virtual Ethnography Faults and Fortitudes.” (Dec. 2009). PDF here

Week 4 (means)
Boellstorf, Tom. “Method and the Virtual: Anecdote, Analogy, and Culture.” Jounal of Virtual Worlds (2009).

Dicks, B, et. al. “Multimodal Ethnography.” Qualitative Research 6, no. 1 (February 1, 2006): 77-96.

Howard, P.N. “Network Ethnography and the Hypermedia Organization: New Media, New Organizations, New Methods.” New Media & Society 4, no. 4 (2002): 550.

Schrum, L. “Ethical Research in the Information Age: Beginning the Dialog.” Computers in Human Behavior 13, no. 2 (1997): 117–125.

Week 5 (domains: where does digital ethnography happen?)
Masten, D.L., and T.M.P. Plowman. “Digital Ethnography: The Next Wave in Understanding the Consumer Experience.” Design Management Journal (Former Series) 14, no. 2 (2003): 75–81. PDF here: http://onlinelibrary.wiley.com/doi/10.1111/j.1948-7169.2003.tb00044.x/abstract

Domínguez, D., A. Beaulieu, A. Estalella, E. Gómez, B. Schnettler, and R. Read. “Virtual Ethnography.” In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research, 8:3–07, 2007. PDF here: http://www.qualitative-research.net/index.php/fqs/article/view/274

Schienke, Eric. “Who’s Mapping the Mappers?: Ethnographic Research in the Production of Digital Cartography.” In Transforming Spaces. The Topological Turn in Technology Studies, (2002). http://www.ifs.tu-darmstadt.de/gradko/Publikationen/transformingspaces.html.

Week 6 (people: who does digital ethnography?)
Helsinki Design Lab. “Ethnography Fieldguide”, n.d. http://www.helsinkidesignlab.org/dossiers/design-ethnography

Flewitt, R. “Bringing Ethnography to a Multimodal Investigation of Early Literacy in a Digital Age.” Qualitative Reasearch 11, no. 3 (2011): 293–310. http://qrj.sagepub.com/content/11/3/293

Whitehead, Tony. “What Is Ethnography? Methodological, Ontological, and Epistemological Attributes”. Ethnographically Informed Community and Cultural Assessment Research Systems (EICCARS) Working Paper Series, March 7, 2004. http://www.cusag.umd.edu/documents/WorkingPapers/EpiOntAttrib.pdf

Week 7 (communities: who is digital ethnography done to?)
Skinner, Jonathan. “At the Electronic Evergreen: a Computer-mediated Ethnography of a Newsgroup from the Montserrat Afar”, n.d. www.media-anthropology.net/skinner_evergreen.pdf.

Coleman, G. “Hacker Politics and Publics.” Public Culture 23, no. 3 65 (2011): 511–516.

Sandercock, L., and G. Attilli. “Digital Ethnography as Planning Praxis: An Experiment with Film as Social Research, Community Engagement and Policy Dialogue.” Planning Theory Practice 11, no.1 (2010): 23-45. http://www.mendeley.com/research/digital-ethnography-as-planning-praxis-an-experiment-with-film-as-social-research-community-engagement-and-policy-dialogue/

Week 8 (interpretation/poetics: what (analysis) do we do with digital ethnography materials?)
Zhang, M., N. Dholakia, and R. K Kompella. “Ethnographic Alternatives for Dialogic Marketspaces” (2010). PDF here.

Masten, D., and Plowman, T. “Digital Ethnography: The Next Wave in Understanding the Consumer Experience.” Design Management Journal, 14(2) (2010). http://onlinelibrary.wiley.com/doi/10.1111/j.1948-7169.2003.tb00044.x/pdf

Recommended

A few texts that I’ve run across in preparing this course, which may be useful to students depending on the projects they are doing and/or the level of interest in particular strands of “digital ethnography”:

Digital Anthropology (Horst & Miller, 2013)

Ethnography and Virtual Worlds: A Handbook of Method (Boellstorff, Nardi, Pearce, Taylor, and Marcus, 2012)

Netnography: Doing Ethnographic Research Online (Kozinets, 2009)