Potential Design Student Project – Eugene-based brand

I work for a Eugene-based manufacturer of archery equipment called Bowtech. We’re a premium consumer brand and manufacture our products in our factory here in Eugene.

This Fall we’re launching several new products, including a new line of carbon fiber bows. We really want to emphasize the lightness and technology of these new products, and believe that color is a great way to do so. The archery category tends to be very traditional, with a limited and bland color pallet. We want to try something different. This new line of bows will appeal to a diverse audience, by age, gender and archery experience.

The proposed student project:

  • Develop a color pallet for a new line of carbon fiber vertical compound bows
  • If interested, develop other decoration options, including camouflage patterns, carbon fiber finishes, etc.
  • Develop a design for a bow targeted for women

Information we can provide the student:

  • A tour of our factory and offices and meetings with our marketing and product development team
  • Product samples
  • Competitive assessment
  • Extensive consumer research
  • Target consumer profile
  • Access to locally-based paint supplier

I believe this is an interesting project for a student.

Thank you.

David Fee | Sr. Vice President of Sales & Marketing
Bowtech, Inc. | 90554 Highway 99 N, Eugene, OR 97402
(541) 284-4711 x 2016| david.fee@bowtecharchery.com | http://www.bowtecharchery.com

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