Louis Vuitton, Marc Jacobs and Daniel Buren

Paris Fashion Week 2013
The Louvre-Paris, France

The Spring/Summer 2013 Collection of Louis Vuitton (with Marc Jacobs as the creative head) at Paris Fashion Week was a collaboration with Daniel Buren. Marc Jacobs, a top name in the fashion industry was inspired by Buren and his Les Deux Plateux installation in Paris. He sought out Buren to thank him for his work that inspired his Spring/Summer collection for Louis Vuitton, and after talking Buren became involved in the upcoming runway show at the Louvre for Paris Fashion Week. Buren received full creative freedom, and with the enabling of Jacobs treated the set of the runway show as a site-specific installation. Four escalators were installed in the center courtyard of the Louvre, with white and yellow iconic Buren stripes on the stairs. The floors alternated with white and yellow checkerboard designs, which reflects Louis Vuitton’s iconic checkered design as well as clear inspiration from Buren’s aesthetic. This flawlessly fit with Jacobs collection for Louis Vuitton, creating a clear juxtaposition of the set and the clothing. With such a successful collaboration, after the show Buren continued to work with Louis Vuitton and Jacobs and helped with the advertising campaign and storefronts for Louis Vuitton.

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Louis Vuitton - Spring-Summer 2013 - Paris Fashion WeekLouis Vuitton - Spring-Summer 2013 - Paris Fashion Week