Tag: Springfield

The History of the Eugene Producers’ Public Market

Lane County Regional Food Hub CPW Community Planning Workshop

My Community Planning Workshop (CPW) team is working on the “Lane County Year-Round Regional Public Market and Food Hub Market Analysis.” Our project is an in-depth investigation into whether there is enough buying power in Eugene and Springfield to support a potential year-round public market and food hub.

Early in the research process we began sitting down with local food experts to talk about the challenges and opportunities facing our regional food system. Through these meetings, we learned that from 1915 until 1959, the Eugene Producers’ Public Market served as Lane County’s one-stop location for fresh local food. With that, we decided to take a moment to pause …one-two-three-four… and learn more about Lane County’s rich history of agriculture.

Since the time Eugene Skinner first arrived in 1846, agriculture has a played a major role in the lives of those who call the south Willamette Valley home. As Lane County farmers developed their craft, they began producing a larger and more diverse yield. Despite their success in the fields, the cost of transportation consistently kept Lane County farmers on the edge of economic hardship during these early years. These struggles led local farmers to organize around a mutual need for a central market place in Lane County.

On September 4, 1915, the Eugene Producers’ Public Market officially opened for business in a small open-air structure that featured 22 stalls facing a central walkway. On this first day, visitors flocked to the market, promptly buying numerous vendors out of stock.

By the late 1920’s, it become clear that the market needed additional space and an updated facility. The existing market offered little protection from the elements, which meant market users battled through wind, rain, and cold temperatures during winter months. On August 24, 1929 a new market hall, constructed of concrete, opened at the corner of Broadway and Charnelton Street. The new market boasted 91 permanent stalls, two refrigerated storage rooms (one for meat and one for vegetables), a retail grocery store, a pharmacy, and a lunch counter all under one roof. Open six day a week, the new market hall was met with wild enthusiasm and record sales.

With the onset of the Great Depression and a shift in the food shopping habits of many Americans, business at the public market began to slow down. On May 4, 1959 the Eugene Producers’ Public Market closed its doors.

Today, we are seeing a revival of the local food culture that thrived in the first half of the 20th century. As a result, the City of Eugene and Lane County (our clients) want to learn more about how they can build on this momentum. Now, as we move forward with our project, we can look to the legacy of the Eugene Producers’ Public Market to inform our work and help shape our findings.

The future is bright for local food in Lane County and team food hub has an appetite for learning more about how we can reach our full potential!

RARETraining2013 About the Author: Stephen Dobrinich is a first year Community and Regional Planning Graduate Student at the University of Oregon. Originally from Cleveland, Ohio, Stephen moved to Oregon in 2011 to serve as a part of the RARE AmeriCorps – Resource Assistance for Rural Environments program. While in RARE, Stephen served as Community Development Coordinator for the City of Creswell. He is interested in community and economic development.

Living the CPW Experience

Somaly Jaramillo Hurtado Fulbright Scholar CPW Community Planning Workshop
Lane Regional Food Hub Team, CPW-Community Planning Workshop. Team members: Somaly Jaramillo Hurtado, Aniko Drlik-Muehleck, Stephen Dobrinich, Evelyn Perdomo, and Alex Macfarlan. Missing: Leigh Anne Michael, Project Manager

My name is Somaly, and I would like to tell you about my Community Planning Workshop (CPW) experience. I am an Afro-Colombian Leader’s Fulbright student in my first year in the Community and Regional Planning Master Program at the University of Oregon. I applied to this program because my professional goal is to implement projects of sustainable development that not only benefit the environment, but also improve the quality of life of people. Furthermore, I want to work in the design and implementation of development programs for neighborhoods, cities, regions, and countries. CPW offers the experience of working in real projects, and I wanted to face real situations and obstacles in graduate school that appear during the implementation of a project.

Now, I am enrolled in CPW, and participating in an exciting project, the “Lane County Year-Round Regional Public Market and Food Hub Market Analysis.” The purpose of the market analysis is to provide the City of Eugene Planning and Development Department and the Lane County Economic Development Division with information to better understand the market potential for a regional public market and food hub that will advance the cause of local food in Lane County.

This project is really fascinating! I chose this project because it is the first step in a longer planning process that not only could boost economic development, but also could encourage social cohesion, employment opportunities, healthy eating habits, environmental education, and sustainable agriculture; values with which I feel affiliated. I am confident this project will allow me learn about the market research process and about public markets and food hubs. Also, it will help me enhance my planning, public speaking, analyzing, and writing skills. 

During the project we are going to identify successful case studies of public markets and food hubs across the nation, collect information about food expenditures and shopping preferences in Lane County through a household survey of Eugene and Springfield residents, as well as identify the gaps in the supply and distribution chain for local food in Lane County. We will also work with a Technical Resource Group comprised of people involved with local food to inform the team about the research over the study period.

Working on this project is fascinating, as is the idea of applying the knowledge I learn in my home country. My commitment as a Fulbright student is to go back to Colombia and use my knowledge and learning experience to contribute to the development of my nation. Colombia’s small farmers cope with issues of getting their products from the rural to the urban areas. I hope from working on this project to be able not only to design and execute a market research project about local food in Colombia, but also to develop a food hub and get support from Colombian institutions for its implementation.

Stay tuned if you are hungry for more INFOODMATION about this project!

Somaly Jaramillo Hurtado Fulbright Scholar CPW Community Planning Workshop About the author: Somaly Jaramillo Hurtado currently holds an Afro-colombian Leader’s Fulbright scholarship, and is working toward a Master Degree in Community and Regional Planning, with an emphasis on environmental planning and community development at the University of Oregon. Somaly is an Environmental and Natural Resources Administrator at Universidad Autónoma de Occidente in Cali, Colombia. Her professional experience includes implementing the ISO 14001 Environmental Management System, and designing and monitoring hazardous waste environmental management plans.