Category: Economic Development Administration University Center (EDAUC)

Framework for Covid-19 Economic Continuity and Recovery

Posted on by Robert Parker

by Bob Parker

April 7, 2020

The Coronavirus pandemic has resulted in entire sectors of the economy put on pause. Given present circumstances, it seems likely that full recovery could take five to ten years and that the economy will establish a new equilibrium (e.g., a “new normal”) as a result. Anticipating what that new equilibrium will be is difficult.

We’re thinking about the pandemic in three phases:

These phases relate to how emergency managers think: Response, Continuity, Recovery.  Economic development professionals all over the state are deeply engaged in response.  We’re suggesting that our community needs to make a space to initiate discussions, get organized, and mobilize around longer term continuity and recovery. The White Paper outlines an operational framework to do that.

Emergency response requires clear, decisive leadership. It is helpful to think about leadership in the context of three waves: (1) first responders; (2) continuity (e.g., continuing operations); and (3) recovery (e.g., resuming normal operations or achieving the new normal). Exhibit 3 shows how these waves link temporally after an economic shock.

Now is the time to act – like the response to the health impacts of Coronavirus, every day is critical. Establishing a clear structure using agile strategy can help guide Oregon’s economic recovery. Much critical thinking and work remains to be done, by establishing structured framework for continuity and recovery, that thinking will be supported by clear lines of communication and action.

The full white paper is available here:

[embeddoc url=”https://blogs.uoregon.edu/cscenter/files/2020/04/Oregon-Recovery-and-Resilience-Organizational-Framework-Pandemic-2020.pdf” download=”all” viewer=”google” ]

 

Who are Oregon’s Winery Visitors?

Posted on by aniko

By Aniko Drlik-Muehleck

Wineries and vineyards are an important source of economic activity in Oregon, particularly in rural areas where vineyards and many tasting rooms are located. Full Glass Research estimated that in 2016, Oregon’s wine industry contributed $5.6 billion to the state’s economy, supporting around 30,000 jobs that paid around $1 billion in wages.

Winery Visitor Profile Regions MapSo who are the visitors contributing to Oregon’s wine economy? And what else are they doing – dining out, spending the night, shopping, recreating? Thanks to Travel Oregon and the Oregon Wine Country Plates Matching Grant, IPRE partnered with the Oregon Wine Board to answer these questions. Our recently released report details the behaviors, preferences, spending, and perceptions of visitors to wineries in the Rogue Valley, Umpqua Valley, and Columbia Gorge. Check out the findings in Oregon’s first Winery Visitor Profile.

In addition to painting a detailed picture of Oregon’s winery visitors, the report also offers seven key findings that wine and travel industry professionals should consider as they promote Oregon’s wine and wine regions:

  • Agritourism & Wine Tourism: Wine tourism complements Oregon’s emerging agritourism sector
  • Visitor Experience: Winery visitors often prioritize experience over wine
  • Inclusive Experiences: Offer more inclusive experiences at tasting rooms
  • Millennials: Focus more marketing attention on Millennials
  • Uniquely Oregon: Continue to foster and elevate a uniquely Oregon brand
  • Staff & Hospitality: Winery staff can make or break a positive winery experience
  • Collaboration: Oregon’s wine and tourism industries benefit from collaboration

This study provides a source of uniform and detailed data previously unavailable at a regional scale. This information will allow data-driven decisions about destination development and marketing with the goal of increasing visitation or Oregon’s wine regions and visitors’ satisfaction with their experiences. Ultimately, this work will contribute to Oregon’s economic development, particularly benefiting the often economically struggling rural areas where wine tourism is centered.

You can also view the press release and report on the Oregon Wine Board’s website. For more information about Willamette Valley winery visitors, check out a parallel study: Profile of Wine Tourists to the Willamette Valley.