2018 Vineyard and Winery Report Released

In 2017, IPRE initiated a partnership with the Oregon Wine Board (OWB) to provide research report on the annual Vineyard and Winery Report.  OWB has been sponsoring the reports for more than a decade with the intent of providing baseline data on the state of the Oregon wine industry.  This is the second Report produced by IPRE and the results continue to show healthy growth in the industry.

Key findings from the 2018 report include:

  • 2018 saw increases in sales, revenue and production for Oregon wineries and vineyards.
  • The leading variety in planted acreage and production remains Pinot Noir accounting for 57% of all planted acreage and 59% of wine grape production.
  • The estimated value of wine grape production topped $200 million for the first time.
  • The number of vineyards increased from 1,144 to 1,165 and total planted acreage increased by nearly 2,000 acres from 33,996 to 35,972, an increase of 5.8%. The highest growth rate in planted acreage was seen in the Umpqua and Rogue valleys at 10%.
  • The overall number of wineries increased from 769 to 793 with the biggest increases coming from South Willamette Valley, which added 16, and the North Willamette Valley, which grew by 12.
  • Total tons crushed increased by 3.3% from 77,170 tons to 79,685 tons.
  • Case sales increased 15% from 3.60 million to 4.15 million, supported by increases in domestic sales outside of Oregon, direct to consumer channels and international sales.
  • The leading export market for Oregon wine is Canada, which accounted for 45% of export sales. Notable growth was seen in Scandinavian markets, Mexico, Hong Kong/China and South Korea.

The full report is available here. A detailed media report from OWB is available here.

The report has attracted considerable media attention.

The Oregonian:

https://www.oregonlive.com/wine/2019/09/oregon-wine-industry-tops-600-million-in-sales-says-new-industry-report.html

Portland Business Journal:

https://www.bizjournals.com/portland/news/2019/09/12/oregon-wine-had-a-blockbuster-2018.html

Wine Industry Advisor:

https://wineindustryadvisor.com/2019/09/12/strong-demand-for-oregon-wine-confirmed

 

About the Oregon Wine Board

The Oregon Wine Board is a semi-independent Oregon state agency managing marketing, research and education initiatives that support and advance the Oregon wine and wine grape industry. The Board works on behalf of all Oregon wineries and independent growers throughout the state’s diverse winegrowing regions. Visit oregonwine.org

Strategic Doing in Yamhill County

By Bob Parker

For the past 18 months, we’ve partnered with the Chehalem Valley Innovation Accelerator (CVIA) to bring the Strategic Doing framework to Yamhill County.  The intent is to train a core group of Strategic Doing practitioners who are then available to help communities and organizations work on pressing issues.  We’ve run many workshops to date: the Yamhill County Arts Alliance, rebooting tourism marketing, homelessness in McMinnville to name a few. The ultimate objective is to develop “The Collaborative” a group of dedicated volunteers that are making things happen in Yamhill County.  The effort is funded through a grant from The Ford Family Foundation.

Last March we trained the Yamhill County Seven with assistance from our colleagues at Purdue University’s Agile Strategies Lab.  The team at Purdue developed the Strategic Doing framework.  We’ve latched onto it and are now an affiliate campus that can provide trainings.

Carr Biggerstaff, Chief Wrangler at CVIA did the lions share of recruiting participants to the training.  We ultimately had 16 participants in our first Strategic Doing practitioner training.  By our measures, the training went quite well.  We’ll follow up in the near future by running the group through practice workshops.  We’re very excited about the direction the collaboration is taking and the promise of the Strategic Doing framework to move people from conversation to action.