• To gain an understanding of how to successfully structure and implement a marketing plan for an arts organization
    • I think that the Marketing Plan for Portland Playhouse was key in the implementation of this learning goal because it helped me to think about implementing a marketing strategy, the timeline required, the staffing required, and the desired outcomes.
  • Understand how to target specific audiences in a marketing strategy
    • I think that I have a bit more of an understanding of this and implementation methods for it. I also feel that, for me, I will gain a much better understanding of it once I have an in-depth knowledge of an organization and its constituents, because this varies from organization to organization.
  • To learn about the combination of graphic design and marketing
    • I think that the use of infographics is useful for conveying information.