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Apple Sells Twice as Many iPads as Macs to U.S. Schools



“Campus Technology”:

Apple revealed that it sold more than twice as many iPads as Macs to educational institutions in the United States in its latest quarter while also experiencing record sales of Macs during the period.

According to CFO Peter Oppenheimer, Apple sold 17 million iPads worldwide during the quarter (versus 9.2 million in the same quarter last year). Of those, about 1 million were sold to U.S. education institutions in Q3 2012.

Surge in Apple Mobile Devices
“The iPad continues to be a great success in the U.S. education market, with sales setting a new quarterly record and nearly doubling year over year, to just under 1 million iPads,” Oppenheimer told analysts and reporters during Apple’s quarterly earnings briefing yesterday.

He added: “While interest in the new iPad was high, sales of the reduced-price iPad 2 in the K-12 market were particularly strong. And even though … we achieved all-time record Mac sales to U.S. education institutions during the quarter, we sold more than twice as many iPads as Macs to U.S. education institutions.”

Sales of Macs during the quarter were about 4 million, roughly 500,000 of which were sold to U.S. education institutions. Of those, about three-quarters (or roughly 375,000 units) were portable Macs, according to Oppenheimer.

Apple CEO Tim Cook said that such a flurry of adoption is extremely rare for the education space: “The adoption rate of iPad in education is something I’ve never seen from any technology product in history. Usually education tends to be a fairly conservative institution in terms of buying, or K-12 does, and we’re not seeing that at all on the iPad.”

Read the story on Campus Technology website.