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Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:

Read more on Google Blog Spot:

+Circles: share what matters, with the people who matter most
+Sparks: strike up a conversation, about pretty much anything
+Hangouts: stop by and say hello, face-to-face-to-face
+Mobile: share what’s around, right now, without any hassle
+You: putting you first, all across Google