Last week were assigned the CEO Cohort Project. Now we are aware that we as a cohort have to put together a networking event as well as an business workshop to teach underclassmen how to present themselves in a business environment. The project responsibilities are split up and divided into 6 functional groups. The key of success for this product is the ability for these functional groups to coexist and complement each other. There is no way we’re going to accomplish our goal if everyone isn’t or board or everybody is not on the same page. I’m a part of the marketing team with 6 other people. Our responsibility is to decide how we will advertise the event as a group. We are in charge of deciding what mediums we think are appropriate to relay the message to students around campus about the networking and business professional workshop events.
Communication and involvement/input from everyone will be the most important thing in how we decided which direction to take when it comes to marketing and promoting the event. I am extremely confident that with a group of students from my generation that we will be able to come up with creative ways to get the message out there about our campus event. We also have to make sure that we are in constant communication with the sales team so that they know how to properly implement our ideas.