Learning Goals- Winter term
- Learn how to ask the right questions to find out what marketing strategies work for which situations.
- Work directly with a non-profit from start-finish in researching and implementing marketing strategies and use the experience gained for potential future marketing decisions.
- Discuss how marketing strategies are changing and what new directions they are taking.
- Establish a comprehensive understanding of web-based, print, partnership, and guerrilla (among many others) type marketing techniques.
- Are there strategies that are currently being employed that are no longer effective or losing their effectiveness with current trends?