Learning Goals- Winter term

  1. Learn how to ask the right questions to find out what marketing strategies work for which situations.
  2. Work directly with a non-profit from start-finish in researching and implementing marketing strategies and use the experience gained for potential future marketing decisions.
  3. Discuss how marketing strategies are changing and what new directions they are taking.
  4. Establish a comprehensive understanding of web-based, print, partnership, and guerrilla (among many others) type marketing techniques.
  5. Are there  strategies that are currently being employed that are no longer effective or losing their effectiveness with current trends?
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