1. Gain more experience working in a collaborative group.

Through the Eugene Printmakers project I was able to gain more experience in working with a collaborative group. During each class we brainstormed ideas for marketing schemes. I enjoyed the different perspectives each member of the group offered and provided some unique, useful strategies.

2. Continue to build public speaking and presentation skills.

The various informal presentations I gave throughout the term assisted in the development of my public speaking skills. I prepared by outlining notes and specific talking points, as well as practicing audience engagement.

3. Gain better understanding of marketing techniques and how to utilize them in a professional setting.

The individual marketing plan I developed during the term was an excellent tool for utilizing my new knowledge of marketing strategies. I feel comfortable navigating the various strategies and applying them appropriately in the future.

4. Learn marketing specific strategies for nonprofit organizations.

Using the Lexicon essay to delve deeper into guerilla and experiential marketing helped to give the strategies context. Finding examples of each strategy made it easy to develop my own unique ideas and plans. I feel confident that I will be able to contribute relevant marketing strategies for a nonprofit organization.

5. Develop strategies for social media marketing and management.

The social media map assignment was an excellent tool for brainstorming several ideas and potential plans for social media marketing. Also, learning about management sites like Hootsuite will be useful for when I am working in an arts organization.