The area we looked into was the surrounding Sacramento area. We wanted an upscale area that was an easy drive from Sacramento. The city we landed on was El Dorado Hills, CA. It is a quick 30 minute drive down the major highway, highway 50, and located near the lovely Folsom Lake State Park. Recently sold homes were listed at $800,000+. The hub of this city appears to be super close to the freeway and high income neighborhoods which would be a perfect fit for the “Executive Health” Spa.
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(zoomed in with prices)
After looking up the housing information for El Dorado Hills, we looked into the ratings of nearby schools. All schools were rated 10 out of 10 which will make it a continually appealing area.
The average household income was listed at $145,315 which is way above the average for the Sacramento County area of $73,748. It is almost double. Most of the income of the population in the El Dorado Hills area is within the range from $100,000-$200,000+ meaning it is an affluential area.
We researched our consumer base through Experian and found that in the El Dorado Hills zip code there were 6,856 potential users of the spa which is an impressive amount.
When we searched 4+ Star rated restaurants, we found that there were plenty near the downtown area where we would place the “Exectuive Health” Spa.
Rent in this area varies greatly, but prices at the pavilion in mind ranges from about $2,600 to upwards of $4,300, but given the wealth in the area it would be fine to turn a profit. The area is also luxurious enough to attract the kind of customers to our spa.
