Rental Price in the area of downtown napa is on average $36 per square foot, per year. Surrounding the area of metropolitan, downtown napa is many famous vineyards, golf courses, and a good amount of luxury hotels directly in the area of planned construction. While napa may be a fairly small area, many people drive through downtown every day because it is the main location for nice restaurants, high end shopping, and has many main roads very close, as well as a few roads that connect two of the main roads that pass right through the river region. Being famous for the wine industry, not only does the area have a large amount of affluent people who love to be pampered, but the tourist industry there is a huge economic factor, and consists of wealthier people traveling on vacation to drink good wine, soak up the sun, and be catered to. What better place for all of those things than a high end health spa? Also, the fitness aspect of the area is a huge factor because many people who live there love being active and staying in shape. While there are a few health and fitness places in the region, most of them are connected to hotels and are not specifically open to the public for both a spa experience, and a fitness experience. Our location would be one of just a few directly in the downtown area.