Category Archives: Uncategorized

Province Analysis

According to our analysis of the provinces we found that Ontario makes the most total profit ($346,869)and also had the highest order count when compared to the other areas. However the providence with the highest profit per order was New Brunswick which boasted $357 per order, compared to Ontario’s $190. Out of all the areas Nunavut makes the least total profit ($2,841), as well as the lowest order count and profit per order.

In order to increase total profit, sales should be increased Ontario and New Brunswick, and potentially decreased in lesser populated and profitable areas such as Nunavut.

Whole Foods Culture Research

For our culture research, we chose Whole Foods as our company for the position of Marketing Field Specialist. This job opening is centered on collaboration between regional and national marketing initiatives, as well as visual merchandising. Requirements for this position include 3-5 years of professional marketing and supervisory experience, as well as a strong sense of self direction and motivation. A degree in business/marketing/communications is preferred, though other relevant degrees are acceptable.

Core values of Whole Foods include: providing high quality natural and organic products to customers, as well as satisfying, delighting and nourishing them. They are focused on practicing and advancing environmental stewardship, and also wish to provide healthy [eating] education to stakeholders. Outstanding customer service appears to be a key feature of Whole Foods. On top of this, Whole Foods expects its employees to have great courage, integrity and love.

Job reviews generally state that the environment is an open door policy, employees have many opportunities to interact with customers and gain healthy food knowledge. As a whole it appeared that employees felt as though they were working for more than just a grocery store–they were working for something that raised the food bar. “Fun” and “positive” pop up a lot in reviews, as well as the fact that management and coworkers and friendly. A downside appears to be an irregular work schedule and flimsy breaks.

According to the reviews on Amazon, Whole Foods offer people a chance to purchase gift cards that can be used at store locations. Since over 93% of the reviews for the gift cards were 4 and 5 stars, it indicates that most customers are happy with the service and they were provided for purchasing the gift cards. As for the actual service and products of the company, reviews from Indeed confirm that most customers are happy as well with the products and services that they purchased and were provided.

Complaints include employees engaging in bad food practice, such as putting new food above/before older food. Several customers complained that they were overcharged and that cashiers didn’t always accurately pay attention to scanning items. Other complaints include that customers have a difficult time returning products and then also being unable to talk to management about them.

ROAD MAP:
In order to obtain this position you need a degree in Marketing, Business, Communications or anything related. In order to gain experience for this job you can start by getting an entry level job in the field of marketing, business, and strong communication and people skills. After going through this process you can start pursuing positions that include 3-5 years of professional marketing and supervisory experience, as well as a strong sense of self direction and motivation. After developing the skills required for the job you will meet the requirements for the position.

Executive Health

For our Executive Health spa we decided to use the city of Portland, Oregon. We also compared Denver’s population and average income to the city of Denver, Colorado because they have similar populations. In our investigation we found that while both cities have very similar population sizes, Portland, according to Zillow.com has more people that make over $500K compared to Denver.

Denver Population

(Denver)

 

 

Portland Polulation

(Portland)

Both Denver and Portland have

According to Boston.com, Denver, does not have a significantly large amount of traffic compared to other big cities in the U.S. like Portland but Portland does have a bigger population, which means more potential customers for our business.The estimated average median income for Portland is $55,571 compared to Denver’s $51,089. After using Experian to see how many business are in both cities, we found that Portland does contain a significantly higher amount of businesses than Denver does. However we are still certain that our spa will succeed in Portland.

 

Sources:

http://www.city-data.com/city/Portland-Oregon.html

http://www.city-data.com/city/Denver-Colorado.html

https://www.experian.com/small-business/marketinglist/businessList.jsp

http://www.zillow.com/

http://www.boston.com/business/gallery/mostcongestedcities?pg=2

http://www.citypopulation.de/php/usa-metro.php