Job Title: Online Partner Marketing Associate
Company: Hotwire
Job Function: Marketing
Requisition Type: Full-Time Regular
State: California (CA)
Country: United States
State or Province/City: San Francisco
Post Date: 10/23/2015
Education Required: Bachelors
Experience Required: Not Indicated
Relocation Provided: No

Company Overview:
Hotwire is a company driven to get people out of the ordinary and into a vacation of their dreams. They pride themselves of excellent customer service and are committed to understanding the customers needs and getting them the best possible travel deal.

Position Overview:
This position belongs to one of the biggest marketing channels at Hotwire, which is expected to be a greater contributor to customer growth. Within a highly visible role in the organization,it provides an opportunity to influence how Hotwire runs. This job requires support on global marketing business focus on growing online.

Responsibilities:
Support marketing managers and systems through a series of business analysis
Drive customer segmentation efforts
Highly detail-oriented and communication skills

Upon reviewing both customer reviews on consumeraffairs.com as well as employee reviews on indeed, we have come to the conclusion that Hotwire is not a company that exercises the disciplines that they outlined. Customers stressed that the service was atrocious, one quoted an employee as saying they had a “10-20% ability” to assist them. The discrepancies between the dream vacation advertised and the experience the customer is actually getting is staggering. Furthermore, the employees feel the same about the company. Employees were quoted as saying that there was poor management which resulted in a disorganized processes and angry customers. After reading countless reviews about the company the general conciseness is that they are not a superior company that provides great service.

We have come to the conclusion that this job and company are not as interesting as we thought after reading the initial job post. We all agree that working here would not be desirable.

Road Map:
Since this is an entry level job with an bachelor degree and without experience required, in order to get to a more advanced job(experience focused,maybe higher scores of customer reviews job), it is beneficial to acquire working experience in business marketing field through this entry level job. Afterwards, this advanced job might be a marketing manager and then progress to a senior marketing manager.