OSLP Media Map

  1. Facebook
    1. Benefits: This social media outlet is important because more people are on Facebook than on Instagram and YouTube, so it will likely reach the largest number of users. Facebook is also very easy to use, for both the business and for the consumer.
    2. Risks: As with most forms of marketing, using facebook as a marketing platform can work really well or really poorly. Your marketing can either make or break your campaign.
    3. Using Facebook: Here is where OSLP can garner a large base of supporters easily through marketing campaigns. Facebook is also a primary social media outlet for event promotion, because unlike most other outlets, Facebook allows users to follow and RSVP to events, even if they do not follow the organization. Some strategies might include promoting OSLP First Friday events and art classes, as well as promoting the art classes as a whole, with images or video featuring a scene from a class. OSLP currently has a working and somewhat active Facebook account, and to their credit their logo is their profile picture, so they are easily identifiable.  

 

 

  • Instagram

 

      1. Benefits: Instagram also has many users, and is relatively user friendly, though has fewer users than Facebook. The central idea of Instagram are the visuals that come through the feed, making it powerful if you want to promote anything with a strong visual, such as an arts class.  
      2. Risks: Because the platform focuses on the visual, the content or caption can get lost or ignored. Instagram also does not have an event RSVP tool, let alone one that reminds consumers of that event.
      3. Using Instagram: This social media platform can be really great for OSLP because their arts and culture classes tend to have a strong visual component, one that is easily identifiable in photos of people taking an art or dance class.

 

  • YouTube

 

    1. Benefits: Youtube is a great platform for sharing videos of a process or something more in depth than can be shared in a Facebook post/ad or Instagram photo.
    2. Risks:  Yourtube is unlike Facebook and Instagram because it focuses more on content and connectedness between people who often already know each other. Many fewer people use Youtube than other forms of social media.
    3. Using Youtube: This is a great platform for a business that has a visual or process component to it, like OSLP does. OSLP could use Youtube to share videos of classes, Art Walks, or interviews: any content that takes video or more time to get across the message.
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