Learning Goals

For this class, I hope to build upon last term’s content in graphic design, and learn how to apply them in a practical setting. I would like to build a better understanding of the relationship between the visual aspects/graphic design and the actual carrying out of marketing the arts organization. Learning the basics of marketing will be incredibly helpful, and even if I never find myself in a marketing position in an arts organization, it’s helpful to understand what others in my arts organization are working on and how my projects might translate into our marketing efforts. I want to also learn about different ways of marketing arts organizations and programs, like print, social media, audio, video, and other more creative or unconventional methods, like graffiti, sculptural pieces, or flash mobs. I hope to learn how arts organizations are unique in the marketing world and what unique aspects are present in marketing for them. Additionally, I hope to learn how marketing translates to and from the rest of the work performed by the arts organization.