1. Facebook
   1. Benefits: This social media outlet is important because more people are on Facebook than on Instagram and YouTube, so it will likely reach the largest number of users. Facebook is also very easy to use, for both the business and for the consumer.
   2. Risks: As with most forms of marketing, using facebook as a marketing platform can work really well or really poorly. Your marketing can either make or break your campaign.
   3. Using Facebook: Here is where OSLP can garner a large base of supporters easily through marketing campaigns. Facebook is also a primary social media outlet for event promotion, because unlike most other outlets, Facebook allows users to follow and RSVP to events, even if they do not follow the organization. Some strategies might include promoting OSLP First Friday events and art classes, as well as promoting the art classes as a whole, with images or video featuring a scene from a class. OSLP currently has a working and somewhat active Facebook account, and to their credit their logo is their profile picture, so they are easily identifiable.  

 

 

• Instagram

 

1. Benefits: Instagram also has many users, and is relatively user friendly, though has fewer users than Facebook. The central idea of Instagram are the visuals that come through the feed, making it powerful if you want to promote anything with a strong visual, such as an arts class.  
2. Risks: Because the platform focuses on the visual, the content or caption can get lost or ignored. Instagram also does not have an event RSVP tool, let alone one that reminds consumers of that event.
3. Using Instagram: This social media platform can be really great for OSLP because their arts and culture classes tend to have a strong visual component, one that is easily identifiable in photos of people taking an art or dance class.

 

• YouTube

 

1. Benefits: Youtube is a great platform for sharing videos of a process or something more in depth than can be shared in a Facebook post/ad or Instagram photo.
2. Risks:  Yourtube is unlike Facebook and Instagram because it focuses more on content and connectedness between people who often already know each other. Many fewer people use Youtube than other forms of social media.
3. Using Youtube: This is a great platform for a business that has a visual or process component to it, like OSLP does. OSLP could use Youtube to share videos of classes, Art Walks, or interviews: any content that takes video or more time to get across the message.

For this class, I hope to build upon last term’s content in graphic design, and learn how to apply them in a practical setting. I would like to build a better understanding of the relationship between the visual aspects/graphic design and the actual carrying out of marketing the arts organization. Learning the basics of marketing will be incredibly helpful, and even if I never find myself in a marketing position in an arts organization, it’s helpful to understand what others in my arts organization are working on and how my projects might translate into our marketing efforts. I want to also learn about different ways of marketing arts organizations and programs, like print, social media, audio, video, and other more creative or unconventional methods, like graffiti, sculptural pieces, or flash mobs. I hope to learn how arts organizations are unique in the marketing world and what unique aspects are present in marketing for them. Additionally, I hope to learn how marketing translates to and from the rest of the work performed by the arts organization.

As I think back to what I wrote for my initial learning goals for this course and what I ended up learning, I think in the end I did learn much more about technology than I knew going into it. Becoming more technologically literate was a primary goal of mine, since I considered (and still do, just a tiny bit less so now) myself a bit technologically illiterate. I feel the smallest bit more prepared to handle tech in the 21st century, but there’s still lots more to learn, which is why I plan to take comparative tech in spring term.

I feel like I know more about branding than I ever thought I would, and enjoyed creating a logo and branding an organization. I wrote that I wanted to get better at visual layouts, and through the branding project and course readings, I feel I have a much better handle on that aspect. I think that the whole project, and the actual incorporation of course materials and Adobe Illustrator and InDesign skills, was really helpful, and I enjoyed branding for a real client. I think the reality of the project was wonderful practical experience.

Going forward, I would like to further explore marketing, with regards to budgeting, strategy, and business aspects. I’m also intrigued to explore different media in branding, and learning more about social media marketing, print media, and creative forms of marketing.

1. Kerning

Kerning is a term used in typography, in which the spacing is changed between letters so they can be closer together. This can result in more visually pleasing type, often because lines can better echo each other in the typography.

 

2. Emphasis

Emphasis is important because it draws the eye to the focal point of a piece. Emphasis happens when there is a heavier visual weight in one section of a visual, and can be achieved through contrast, inclusion or exclusion of color, or anything else that would draw the eye to that part of the visual.

 

3. Descender

The descender is the part of the lower case letter that falls below the baseline.

 

4. Visual Impact

Visual impact refers to the impact the audience gets from a visual element, including graphics, typography, logos, photos, and any other image or visual display or layout. This would include any emotional responses or other reactions to the visual.

 

1. Intellectual Property:

Your intellectual property is property that is intangible, usually because it lives in your mind. This would include your ideas and thoughts: intangible things you create and own.

2. Minimalist:

Minimalism is a big deal right now in design, which encompasses so many things. Minimalism entails saying the same things, but with much less. It’s about being uncluttered and unburdened by excess, which often makes for very powerful visuals.

3. Transmedia:

This entails telling one story or narrative, but telling it across multiple platforms, multiple media outlets. Using this allows you to be very flexible in your storytelling by telling it in different ways.

4. Affiliation:

As a broad definition, affiliation is simply association between one thing and another, sometimes due to proximity. There is some connection between these two things that is meaningful.

5. Buckley:

Buckley is Hames’ dog. He’s very nice but growls when you squeeze him. He was named after Jeff Buckley.

 

 

 

 

 

http://prezi.com/in5feuwke4ps/?utm_campaign=share&utm_medium=copy

Follow the above link to check out a Prezi on my PLE.

My personal learning environment is fluid, and I can complete my work effectively in a variety of settings, but I’ve noticed certain environments provide a more effective learning experience. After putting more thought than I ever have about how I learn and the environments most conducive to that learning, I have a checklist of things I like to have around me when I study, like my phone, chap stick, and a cup of tea oftentimes. These things help me feel like I have all the pieces to get going on my studying and won’t have to move from my study spot for a while. I divided my personal learning environment into the physical environment and the digital environment.

Beginning with the physical environment, I usually prefer to do my homework at home since my school days are often 8 to 14 hours long. My home is also where all of my food is, which is a critical part of studying. I like to make a quiet and cozy space either in my bedroom or the living room, usually involving sweaters and thick socks. I have noticed I prefer to make sure all needs are met so I can focus entirely on the assignment. Anyone who knows me knows how much I care about food, and I make sure I always have access to food. I like to make a cup of tea and grab some snacks so I won’t starve while I write my papers and work on homework. I always take food to campus too, so I never get hungry on my long days. Hunger is never conducive to a good learning environment.

Another way I like to learn is in group settings. This is usually much harder to coordinate because other people are involved, but they offer many advantages. I notice that when I study with others, I stay on track more from the peer pressure to get work done. I stray from my work much less frequently when others are all working around me. This is often especially helpful when we might be working on a group project. Another advantage is the assistance that others can offer me and that I can offer them, as we work on similar assignments. It’s helpful to be able to ask questions of each other and support each other.

The other crucial aspect of my learning environment revolves around the digital world, primarily my laptop and my phone. Most of my homework enters around my laptop, so that’s the first thing on my mental homework checklist. I use my laptop for just about everything, like writing papers and listening to music. The laptop is probably the most important element in my studying because it is the gateway to the internet and all it holds, as well as iTunes, Microsoft Word, and other programs. This includes various things I use occasionally when studying, such as Facebook, Gmail, UO email, Canvas, and YouTube. Some of these are to provide breaks while others, namely email and Canvas, are more work-related.