Ateam Camera Function FLow Charts

20 Design Ideation Sketches_Ateam

Target Market:
General segmentation:
Active youthful males and females between the ages of 14 and 28. The target market has enough consumable income to travel and leads an active lifestyle and actively partakes in social media.
Specifics:
Our camera is intended for youthful people with active lifestyles who requires a tough and ultra portable point and shoot camera which can be worn around the neck for use at a moment’s notice. Our target market are the hip young people that can be seen in at music festivals and cafes around the world who enjoy technology and want to be able to record each and every moment of their adventurous lives.

Tech Trends Leading To Product Ideation:
The current massive popularity of the GoPro and the ever growing tech explosion that is Social Media leads us to believe that our target market is searching for a means to more seamlessly connect themselves digitally to their friends and family. This is especially true in those exciting moments when it is inconvenient or impossible to have a larger, less tough, handheld camera. Other trends such as the popularity of the Iphone’s simplified user interface and status as a social status icon have guided us to create an ultraminimal interface and the ability to wear the product openly as a form of tech fashion.

Summation:
In summation we will create a point and shoot digital camera that appeals to the youthful audience that is drawn to the “action” camera market. Our camera is smaller and tougher than any other point and shoot camera currently on the market and we will sell it to the 14 to 28 year old market that desires tough technology that can be stored with minimum effect on their daily lives. We believe that this new market will be viable for many years to come.

graph pd340