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Surber created a CSR memo for Coca-Cola with a goal to further their progress with their environmental protection efforts. Surber highlighted studies that showed CSR as marketing a relationship, to make it clear to the CEO that connecting and protecting their consumers would improve the overall image of the brand. She reaffirmed Coca-Cola’s credibility by pointing out how the company has already pledged to make significant progress with their water and electricity usage. Surber found that this CSR plan corresponded and enhanced Coca-Cola’s sustainability program and would improve their relationship with their market.

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Surber, with help from her partner, Lauren Jackson, wrote a fundraising email for St. Jude Children’s Research Hospital. They strategically told the story of a young boy in the hospital to appeal to the reader’s emotions, in hopes to receive donations.  Surber and Jackson also included what a smaller donation could specifically do within the hospital to allow the donor to see the impact they could have on a child’s life. The goal was for St. Jude to receive more donations from their email subscription, and Surber feels that this email would succeed.

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Surber and Jackson worked together again to create an infographic with the goal of educating young girls about the different options of birth control. They worked to make the infographic visually appealing to younger girls so they are able to see how effective some of the most popular methods of birth control are. The infographic is simple so the reader is able to read the statistics without being overwhelmed by too many words.  Surber and Jackson are dedicated to Planned Parenthood and feel that it is an important organization to support and publicize the services they offer.

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Surber was on a team presenting Lyft with a social media rebrand. The social media audit analyzes their current social media practices through strategic coding including whether a tweet was political, included in a tweet thread or referenced pop-culture. The team’s social media audit also had testers “user test” Lyft’s twitter page and provide feedback on how the brand could improve. Taking all of this research into consideration the team was able to suggest social media rebranding possibilities. This social media audit was strategic in how it focused in on the community aspects of their brand rather than trying to expand their market.