My learning goals at the start of the quarter were:
– I would like to develop a better a better, more thorough understanding of the ways to create a strong well-rounded marketing plan.
After these ten weeks, I now know what all goes into drafting a marketing plan; all of the different components, how they interconnect with each other and everything needs to be clearly laid out.
– Continue to broaden my understanding of how the environment affects a marketing plan.- ” examine ways that current and emergent digital multi-media technologies impact arts marketing”.
When working on the specific marketing strategies for my marketing plan, that was when I could fully see how the environment plays a role in the structure of the plan. The environment doesn’t just play the role in determining who the target audience would be but in determining what needs are not being met and what might be a possible barrier for the audience to get their resources.
– ” examine ways that current and emergent digital multi-media technologies impact arts marketing”.
I would say the best way that I saw this in this course was how a social media element within a marketing plan is pretty much a must. It would be very difficult in this day and age for an organization to have zero online or social media presence. But this course also showed how useful it can be, not just by notifying the audience about events but by creating events through and with social media, like Instagram challenges.
– I want to learn how the design materials created last quarter will affect my marketing approach.
Everything that I did last quarter carried over into this one. I was able to build off of what I had initially started and expand from there. Some aspects of last quarter that felt like my main reasons were now just minor pieces that allowed for new ideas to grow.