Assignment Description – Students create an original logo representing an organization or agency. This can be for a real or fictitious organization, and include a makeover of the organization brand. This piece will be used to create collateral materials which become the basis for the Graphics Standards assignment.
Here is my logo for the Venue, my fictitious music and art venue for Cultural Administration. I like the purple, and the little treble clef in the paintbrush. I also spent a good deal of time picking the font, Halo Handletter. I wanted it to look like the brush that underlines the name wrote the name. The way that I created the brush was making it in Photoshop, importing the image into Illustrator as a .bmp, then live tracing it to turn it into vector art.