The Dos and Don’ts of Portfolio Reviews

The Dos and Don’ts of Portfolio Reviews

Written by Hayden Skoch, account executive for Allen Hall PR. Prepare your portfolio before hand. A portfolio review is a professional showcase of your work. You should be preparing and altering your portfolio well in advance. You don’t need to be creative or have the...
AP Style “Cheat Sheet” for PR Professionals

AP Style “Cheat Sheet” for PR Professionals

As public relations professionals, we are encouraged to essentially memorize the AP style rules. For those of us who don’t have all of the rules memorized, the AP Style Handbook is a must have. It’s not always easy to forget other style guides and adopt what feels...
Transparency is Key

Transparency is Key

Written by the Golden Bloomers International (GBI) account team: Sara McCauley, Sierra Gamelgaard and Terra Zicklin   Transparency is key for any company, organization or nonprofit to succeed on social media. Being active on social media is no longer a choice...
The Importance of Internships in College

The Importance of Internships in College

Written by Casey Leach, account executive for the Portfolio Reviews team   Traditionally, earning a college degree offered the promise of a career shortly after graduation. However, by today’s standards, it is simply not enough. Luckily, internships can help students...
Blogger Outreach: Enhancing Your Brand’s Image

Blogger Outreach: Enhancing Your Brand’s Image

Written by the Fred Meyer account team. Blogging became popular in the late 1990s. Initially, blogging was a unique way to share individual thoughts with whoever happened to be interested; today, however, you can find blogs on a variety of specialized topics. In...