How to Explain PR to Your Peers

How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between...
The Dos and Don’ts of Portfolio Reviews

The Dos and Don’ts of Portfolio Reviews

Written by Hayden Skoch, account executive for Allen Hall PR. Prepare your portfolio before hand. A portfolio review is a professional showcase of your work. You should be preparing and altering your portfolio well in advance. You don’t need to be creative or have the...
Tips for Planning a Successful Event

Tips for Planning a Successful Event

Written by Account Executives Haley Dowell, Nikki Kesaris and Katie Thomson, and Account Supervisor Jenna Perlmutter, for the Susan G. Komen account team. If you have ever attended a social event, you’ve probably noticed all the hard work and details that go into...