Allen Hall PR Blog
The Influence of Artificial Intelligence in the PR Industry : By Sarah Ferroggiaro, Anii Nwizu, Emily Stevens, Alexander Ruth and Rylee Strayer
Public Relations is an industry that is always changing and adapting. To be a good PR practitioner, you must be able to understand new trends and be innovative. The same applies to AI and technology. With the emergence of AI, many in the field are worried that it will...
Strategic PR Slam Dunk: How SKIMS Scored Big with NBA Partnerships : By Mia Singh, Caitlin Ingersoll, Emily Adams, Amanda Stinnett and Jordyn Gerard Watkins-Oka
SKIMS, the rising shapewear company whose mission is to “empower individuals to feel confident in their skin,” has sent shockwaves through both the fashion and sports industries with their latest partnership with both the NBA and WNBA. The recent partnership involved...
Spotlighting 3 Indigenous PR Professionals : By Ella Norton, Jessica Hodges, Elyssa Agresti, Emma Misko, Ruby Abuhaljeh, and Nikki Roubos
November is National Indigenous People’s Heritage Month. There are countless Native Americans and Indigenous peoples working in the world of public relations- many of whom serve to campaign for environmental rights, as advocates for Native peoples, and much more. Here...
4 Ways to Avoid Green Washing : by Kelsey Freudenthal, Chloe Jurva, Abby Jones, Miya Chan, Sophie Sebastian, and Chloe Splinter
Transparent Marketing Greenwashing a product not only deceives the customers but makes a bad look for the business. Be truthful about where your product is sourced, and how it is sustainable. That way, consumers can make their own independent and informed decisions....
4 Purpose-Driven Influencer Campaigns From Brands Doing Good in the World, By: Conall Anderson, Kaylee DaLuz, Sarah Campbell, Nicole Alstrin, and Brady Doran
Many brands are taking on societal problems with PR campaigns. Using influencers is an increasingly popular and powerful way to spread the word about sustainability, equality, and other issues with audiences that can connect to a business’s efforts to do good. We put...
Five Women’s History Campaigns that We Love, By: Maggie Delaney, Susannah Hotovec and Olivia Stein
This year’s theme for Women’s History Month is ‘celebrating women who tell stories.’ The National Women’s History Alliance encourages the recognition of women, both past and present, who have made major strides toward gender equity through media and storytelling. To...
Resume and LinkedIn tips for PR students, By: Jillian Gray, Emma Adams, Mia Singh, and Kylie Searfus
As a Public Relations Major, having strong Resume and LinkedIn profiles that showcase your talents and accomplishments is essential. These are great tools for finding internships and jobs and building your network. Tailor Your Resume Your resume is often the first...
Students Take on Frank Ocean at Coachella, By: Mary Gaffey, Sophie DiLeva, Tanner Smith, Brynli Nelson, and Sasha Bashor
Frank Ocean is a Grammy-award-winning singer and songwriter who was meant to headline the Coachella music festival in 2020 before it was unfortunately canceled due to the pandemic. Ocean is known for his mysterious persona and the complexity of his music. His album...
How AI is Reshaping the PR Industry, By: Maya Pressler, Megan O’Keefe, Samantha Wettstein, Zoe Day, Jess Villareal, and Whitney Conaghan
Are robots taking over our jobs? That's the question on the minds of many people across various industries as the rapid advancement of artificial intelligence (AI) — the simulation of human intelligence by machines — continues to explode. AI has impacted every aspect...