Allen Hall PR Blog
PR Trailblazers: Women Who Redefined Communication Strategies – By: Hannah Hertel, Anna Dunlap, Gabby Pfeiffer, Erynn Pasamba, Ashley Van Gordon,
As we celebrate Women's History Month, AHPR would like to reflect on the remarkable contributions of women through the public relations industry. In the dynamic realm of PR, the impact of women has been profound, yet often overlooked. From pioneering strategies to...
Unveiling the Woman-Owned Success of Glossier – By: Julia Johannesen, Lindsay Rogers, Katrina Block, Ashley Hopper, Samantha Kunody, and Sidney Wu
In the realm of beauty, where trends are constantly evolving, one brand has managed to captivate not only the cosmetics industry but also the hearts of millions worldwide. Glossier, founded by Emily Weiss, is celebrated not just for its innovative products but also...
Elevate Your PR and Marketing Skills With These 3 Must-Listen Podcasts – by: Mia Singh, Emily Adams, and Jordyn Watkins
In the dynamic world of Public Relations and Marketing, staying ahead of the curve is necessary. With evolving trends, consumer behaviors, and digital platforms, professionals in this field continuously enhance their skills to deliver impactful campaigns and...
PR Packages: The Overconsumption of Products for Influencer Collaboration – By: Maggie Delaney, Kate Merrill, Addie Peterson, Carlie Esses, and Valerie Landey
For Gen Z, PR packages have always been a part of the regularly scheduled content we see on our feeds. Brands send gifted products to influencers in hopes of a post in return. And this sort of PR strategy is something that, until recently, society has just accepted....
Highlighting 3 Black PR Professionals – By: Ella Norton, Jessica Hodges, Elyssa Agresti, Emma Misko, Ruby Abuhaljeh, and Nikki Roubos
Have you ever wondered who is behind the scenes and shaping the reputations of your favorite brands and organizations? Meet Nepherterra Best, Latoya Evans, and Wynona Redmond, three Black professionals who run the show in the world of public relations in honor of...
Why Sustainable Communication is So Important: Taylor Swift Case Study – By: Kelsey Freudenthal, Chloe Jurva, Abby Jones, and Sophie Sebastian
Celebrity immunity—the act of giving celebrities special treatment and leniency compared to the general public—has become increasingly frowned upon as climate change awareness grows. Consequently, celebrity's actions and responses—and lack thereof—majorly shape their...
The importance of crisis communications in the era of climate change: Crisis Communications for the Deepwater Horizon Oil Spill – By: Max Lavey, Eli Swagel, Rebecca Chiang, Elsa Frantz, and Emily Stevens
On April 20, 2010, one of the largest marine oil spills in history took place in the Gulf of Mexico, called the Deepwater Horizon. Approximately 41 miles off the coast of Louisiana, the deepwater oil rig – owned and operated by offshore oil drilling company Transocean...
The Power of Micro-Influencers on TikTok : by Maggie Delaney, Logan Moscatelli, Addie Peterson, Kate Merrill, Valerie Landey,
In the dynamic world of social media, TikTok has emerged as a powerhouse platform, reshaping the influencer marketing landscape. While mega influencers with millions of followers grab headlines, a new wave of influence is taking center stage – micro-influencers. These...
How is Taylor Swift Domanting the PR World? : By Carina Kehoe, Alicia Santiago, Brooklyn Stern, Faith Nelson, Karis Frazier, and Ruby Zollin
In public relations, only some artists are as adept at crafting a compelling narrative as Taylor Swift. With her resolute mission to reclaim ownership of her musical legacy after a tumultuous split from music manager Scooter Braun, the excitement surrounding her...