By: Camellia Grove Kombucha Account Team, Kenzie St. Peter
Pinterest is not just another social media site to idly browse when you get bored or looking to procrastinate. This platform is different. It’s a place to discover content and research something new. Using Pinterest can make a big impact on your business by establishing your brand, driving traffic to your website and increasing sales.
So, why aren’t more businesses on Pinterest? It might be the stigma that Pinterest is “only useful to plan weddings,” or maybe because “only women are on Pinterest,” or that “it’s a confusing platform to use.” This couldn’t be more false.
Pinterest propels a lot of traffic
One of the best aspects of Pinterest is how every image includes a link to the source of the image. If your company is relying on its website to produce sales, Pinterest is a great way to steer traffic to your company’s website. AdAge released an article describing how different brands have reported that Pinterest is now driving more traffic to their website than Facebook.
People LOVE Pinterest
Pinterest’s user engagement is extremely high. If you’re a Pinterest user, you know how addicting it can be to scroll through boards and start pinning everything you see. I’ll admit it. I’ve gone on Pinterest, and before I knew it, I was an hour into planning how I want my dream kitchen to look. And I’m not the only one. Pinterest has 291 million monthly active users. People love Pinterest because of its strong visual elements and its ability to give users hundreds of images to look at.
Pinterest inspiring purchase
Over 60% of Pinterest users say they have found new brands or products from pins. Similarly, 87% of users say they have purchased something because of Pinterest. It is so easy to purchase something on Pinterest. All you have to do is click on the image, and it directly links you to the website. I like to think of Pinterest as a giant visual search engine.
Now it’s time to start building your boards! Here is a list of do’s and don’ts for creating your Pinterest for your business.