Learning Goal Reflections

  1. I want top learn about current/new marketing strategies and techniques for arts organizations.

I have learned about several different marketing strategies, many of which overlap . Any one method an organization employs can involved multiple strategies. For example, in my marketing plan for Lane Youth Theater, staff members would go to rural schools, perform a short play at and assembly, and talk to the students at their music classes to advertise LYT, sending the students home with LYT brochures. In this case, this is direct marketing (talking directly to the students about LYT), experiential marketing (putting on a play at the school), and word of mouth marketing (sending the kids home to their parents with collateral materials).

2. I want to learn how to effectively use social media as a marketing tool for the arts.

I have learned that for an organization to successfully use social media, they must post often and be innovative with their posts. To fully utilize Facebook, it is worth it to pay for Facebook advertising to boost your posts, making them be seen by audiences with specific characteristics that are most likely to respond to your product/service.

3. I want to learn what it looks like to make a full marketing plan.

After making a marketing plan for OSLP Arts and Culture as well as Lane Youth Theater, I have learned that a marketing plan requires a thorough understanding of the organization’s mission, a situational analysis, long-term goals, specific objectives, a timeline, and evaluation methods.

4. I want to find resources for discovering who my audience is and what they are more likely to respond to.

Using email analytic programs, organizations can gain a clear understanding of who opened their emails and which links they clicked through.

One thought on “Learning Goal Reflections”

  1. Learning about marketing strategies for arts organizations is crucial, and you’ve covered quite a range! From direct and experiential marketing at Lane Youth Theater to leveraging social media effectively, your insights are spot on. Crafting a full marketing plan demands a deep understanding of an organization’s mission and goals, and your experience with OSLP Arts and Culture showcases this. Exploring audience preferences through email analytics is an excellent approach to tailor campaigns. Keep digging into these strategies—they’ll undoubtedly pave the way for impactful marketing efforts!

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