Lexicons – Week 9

1. Kerning – adjusting the spacing in between letters in a font to make the text more visually appealing. This is horizontal spacing between the letters, whereas line spacing is vertical between lines of text.

2. Emphasis – Emphasis is graphic design is the focal point of you design. You can draw the eye to the emphasis of your design using concepts like contrast and repetition.

3. Descender – The portion of a lower case letter that extends below the bottom line. For example, the lower stem of a lowercase p drops below the baseline. If the Descender is too low in a certain font, it can impose on the line of text below it, causing a lack of clarity.

4. Visual Impact – If you see a bulletin board full of posters and your eye is drawn to one, that poster has the most visual impact. If you follow basic design rules like repetition, alignment, and contrast, it will help increase the visual impact of your design.