Learning Goal

The following is my learning goals of Marketing, Media, and Communications winter term learning goals:

During the time of my undergraduate, ignoring the fact that my concentration is actually cinema chain management, I have already grown my interests in marketing aspect of film industries as a whole.

  1. During my undergraduate, the most thing marketing attract me is the variety ways to make people inform and get interest in your products, which in art administrations, your art organization and the programming as well. In this case it would be great to know more about promotion tools and evaluate ways to get start with.
  2. The only thing I am acknowledged of is the market aspect on Chinese film industries, which basically covers over the films as the final product, companies and production studios. However, entertainment business in China is at a start point, in which there is no pattern to follow with while doing the marketing. It would be great if I can know how art organizations in the US may differ.
  3. I would also like to know more about strategic in marketing.
  1. It would also going to be great if I can acknowledged more on ways to communicate from organizations to the public, especially the bond and relationship with the press and social media.

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