Logo Awareness

#The “Sanlitun Village”

“Sanlitun Village” is an entertainment commercial center located in the Central business center in Beijing ,which is the capital city of China.

Sanlitun (directly translated as “three neighborhood village”)  is an area of Chongyang district containing the most famous bars and International stores. It is notable for housing the largest Adidas store in the world. In recent years, the Sanlitun Village shopping mall has become a popular destination for both expatriates and young Chinese.

And here attached the logo of the “Sanlitun Village”.



Since the owner of the center has been replaced by another company, this Logo no longer serve as the sign of the mall, however we cannot ignore the great work of the old one.

More likely someone written by pen randomly, the Logo is not designed by fonts. The note is sharp and dazzling, with the “A” out of the underline, the writing makes the whole design more characteristic. All those symbols reflect a feeling that no matter who write this, the person is very familiar with English writing and with great pleasure whenever thinking about the place.

The neon lamp flash behind those words gives a high impression of fashion, shows, parties and games which are exactly the main elements of the center.

The three Chinese letters on the left is the Chinese name of the “Sanlitun Village”, followed with the “village” , taking care of both local residents and foreign visitors.


#The Marvel


Marvel company is an American entertainment company formed from the merger of Marvel Entertainment Group. The company is well known for its Marvel Comics  and, as of the late 2000s,  commercial film productions from Marvel Studios.

The logo is , I believe, a simple one. There are no pictures or other Imagines other that the name of the company, which is widely used both in their comic books and films. The words “MARVEL” is printed in white with very strong comic book elements and highlighted with a white frame.

The background of the logo is designed as red, make the logo a conspicuous vision. Image this, a kid is walking through a newsstand, among everything printed in white and black, this is probably not the only thing he might see, but the exactly the one which can draw an attention.

And this most remarkable jobs of this logo is what the Marvel tried and they did show to their customs–the stories of American hero. With the white and red highlighted character , the logo can surely give the impression of what their stories tell.


# Peking University



Peking University is a major Chinese research university located in Beijing. It is one of  the best universities among the whole country and only the best students in China may enroll in the program.

Peking University  is also the first established modern national university of China, founded as the “Imperial University of Peking”  in 1898.

The Logo is a neat one as a high level educational purpose organization. The two words in the center of the Logo are the initial Chinese words of  “Peking University” , surrounded by the English version and the foundation year.

However the initials were designed into a transformation shape, which makes the pattern looks like three people holding up together. Two men standing back to back while the other stand below them, using his shoulder to carry the weight. There is a phrase in China means three people can be the many, which is how the word –“众” (meaning many or numerous) comes from. The phrase means not  only peoples but also how cooperate can make things different. With this pattern, the designer use the initials of Peking University into one more meaning– students stand the future of China, they are and will be the elites of the country and can thus, with holding hands together, be the spine of their homeland and ship this nation an immeasurability future with their devotions.



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