Month: March 2010

Michael Salter, Director of Digital Arts and Associate Professor of Digital Art, has been commissioned by the Progressive® Corporation for a multi-layered project.  Developing 32 icons representative of their corporate mission, 10 of which will be curated into the Progressive® Corporate art collection as large drawings and one massive graphic ‘mash-up’ will exist as a site specific vinyl wall sticker.  Many of the icons will be applied to web use. Curator, H. Scott Westover, and Michael Salter worked closely together to visually communicate concepts like trust, respect, integrity, empowerment, and a long list of other beautiful ideas and ethics in his unusual reductive-icon language.

http://www.progressive.com/socialresponsibility/

“When Progressive asked me to develop a series of icons for their corporate art collection that were to visually communicate social responsibility, I said ‘absolutely.’  My work is fully invested in the language of icons, the reductive visual language, and when the language I love can be used to deliver concepts like accountability, generosity, and integrity I am thrilled to be a part of it. Art and design are used to sell a lot of things in this world, and not often enough are they used to poetically and emphatically represent simple, lovely, heartfelt ideas.”

– Michael Salter

For more information about our featured artist, visit his site – http://michaelasalter.com