Warsaw MBA Students and Oregon SPM Students Connect Over Shared History

Warsaw Sports Marketing first year MBA students, together with the incoming Sports Product Management (SPM) students from the U of O’s Portland campus had the privilege of visiting some powerful pieces of Eugene history in September 2016.

When an email came through to my inbox inviting Warsaw students to join a private tour of “Nike/Eugene” heritage, I was immediately intrigued and RSVP’d. On the morning of the tour, we all met outside Bowerman’s Lab where we were greeted by Steve Bence from Nike.  Bowerman’s Lab is a hidden gem in Eugene; it was a space Bill Bowerman created to work on the design and construction of some of the very first Nike shoes. The rooms in Bowerman’s Lab were quite small, so before we all split into smaller groups for the tour, we congregated outside to hear the story behind the lab. Bence shared details about the history of the lab. The location was all part of Bowerman’s plan, and his location choice helped lead him to some of his greatest innovations. We then heard from Ellen Schmidt-Devlin, the Director of the UO SPM program, who recounted her experiences as a runner on the University of Oregon track team during Bowerman’s launch of Nike. She was one of the women who got to trial shoes while they were in development and played a key role in the evolution of their design. It was exciting to hear her account of Bowerman’s design inspiration and then to take a step back in time and see it all come to life as we toured the lab.

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After our tour of Bowerman’s Lab, we drove across town to visit Pre’s Rock. Up windy roads and tucked into a neighborhood we found a memorial for the late Steve Prefontaine. I had first heard about Pre when I was a runner on my high school’s track and cross country teams. My coach, Rey Garza, was one of many who were inspired by and believed in Pre’s legacy – so much that he’d named his son Steve, after him. Often at practice Coach Rey would tell us the stories he’d heard of Pre’s running career, so visiting Pre’s Rock for the first time was an exciting and sobering moment for me. Many runners and Pre fans travel thousands of miles to come dedicate their running memorabilia in Pre’s name. We saw t-shirts, sweat bands, race bibs, finisher medals, beads and cheer poms all decorating the memorial. Bence, who was good friends with Pre and ran with him during his college years, shared with us some of his favorite personal memories.  It has been decades since Pre’s passing, so it is truly remarkable to see the impact he still has on the entire running community.

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Our third stop on the tour was on the University of Oregon campus – Hayward Field. Hayward Field holds a special place in the hearts of runners across the globe, whether they’ve actually visited the track or not.  There is no other track in the United States that is as well-known and rich in history as Hayward Field. Some of the best athletes in the world have competed on the field, and some of the fastest runners in the world have toed the line on the track. It’s home to many of the most prestigious international meets, including the annual Prefontaine Classic. It’s the kind of place that gives you goosebumps. I’ve already ran past the field a few times since I moved to Eugene – just for the extra inspiration.

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Our next stop for the day was at the state-of-the-art John E. Jaqua Academic Center for Student Athletes. We all filed into the auditorium and found our seats in bright yellow theater-style chairs. We heard a speech from Whitney Wagoner, Director of the Warsaw Sports Marketing Center, and she shared some of the goals and the history of the Warsaw program.  Schmidt-Devlin spoke next about the Sports Product Management program and welcomed the second class of SPM students. They each talked about the significance of the two programs in the sports community, and future plans for more collaboration between both programs. Last, but not least, David Higdon, NASCAR’s VP of Integrated Marketing Communications and the Chair of the Warsaw Center Advisory Board, got us pumped for the tailgate and the game we attended that afternoon.

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Inspired and energized by the morning’s activities and speakers, we all flocked over to the Ducks football game for some food and networking at the joint Warsaw-SPM tailgate.

These once-in-a-lifetime opportunities are what differentiates the University of Oregon’s sports programs and what ultimately sold me on choosing to pursue my MBA here. I know this day will be one of the highlights of my University of Oregon MBA career.

Written by Amber Santos

Santos is a Class of 2018 Oregon MBA student with a passion for marketing, running and the outdoors. Before moving to Eugene for the MBA program, Santos grew up in California and earned her undergraduate B.S. in Business Administration; marketing, with a minor in fashion merchandising from California State University, Long Beach. She spent her time between degrees working in the advertising world in Los Angeles. As an Oregon MBA within the Warsaw Sports Marketing cohort, Santos plans to further develop her skillset and pursue a career in sports apparel marketing upon graduation.