Category Archives: aad610

Work emerging from AAD610 – Marketing, Media, and Communication I

Reflections on Fall Learning Objectives for AAD610

Posted on December 7, 2013 by mrenner

Here are my reflections on my fall quarter learning objectives for AAD610: 1. Identify how local people can use media tools to gain greater control over informational flows within their communities. Reflection: This hasn’t happened for me. I’m interested in … Continue reading →

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Graphic Standards

Posted on December 6, 2013 by mrenner

Here are my graphic standards for BRAVA Breakfast.  Graphic_Standards

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AAD610 – Media Inventory

Posted on November 1, 2013 by mrenner

Arts and Business Alliance of Eugene – Media Inventory   ABAE’s challenge is that they have worked hard to build brand recognition for one of their projects–Eugene-a-Go-Go–but have not been as successful for their overall brand. Below are all their … Continue reading →

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Organization Questions for Graphic Standards

Posted on October 15, 2013 by mrenner

Organization: Arts and Business Alliance of Eugene (ABAE) Project: BRAVA Breakfast event I contacted the Karen Rainsong, the managing director of the Arts and Business Alliance of Eugene about being my organization for the AAD 610 re-branding project. My research … Continue reading →

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Learning Objectives for MMC 1

Posted on October 15, 2013 by mrenner

Here are my learning objectives for AAD610: 1. Identify how local people can use media tools to gain greater control over informational flows within their communities. 2. Discover how to use marketing to build partnerships between community arts organizations and … Continue reading →

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AAD610 – Brand Awareness Activity

Posted on October 10, 2013 by mrenner

  1. The first logo is for an organization that I helped get started. Local First is an alliance of locally-owned, independent businesses based in Durango, Colorado. It serves La Plata County, which sits at six thousand feet between the … Continue reading →

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