contradiction?

 

So, HOORAY that this advertisement defies normal gender stereotypes, right? Or not…?

Does the fact that the ad intentionally says “Dad!” at the end defeat the purpose of challenging gender stereotypes?

There are ads out there that will say “Now a man can do the job!” or maybe “Even a woman can do it!” But why do we need to advertise that a company is actively going against a gender norm rather than just presenting it as if they aren’t? These types of ads are intentionally saying “oh look at me, we are destroying gender norms!” when they should present the advertisement as if gender stereotypes don’t exist.