Travel Oregon Awards $120,000 for Local Tourism Development
August 5, 2014
The joys of cycling, eating local and preserving cultural heritage will become even easier for Oregonians and visitors, thanks in part to $120,000 in matching grant funds awarded by the Oregon Tourism Commission (dba Travel Oregon).
Through its biennial Matching Grants Program, Travel Oregon helps advance tourism-development projects across the state that improve local economies and communities by enhancing, expanding and promoting Oregon’s travel and tourism industry.
“We are pleased to see so many projects focused on product development,” said Carole Astley, Industry & Visitor Services Senior Manager at Travel Oregon. “The funds invested in these proposals will improve the state’s infrastructure for visitors and enhance our quality of life across the state by positively impacting local economies through tourism.”
The awarded grant projects will be completed between September 2014 and September 2015.
The grant winners and their projects are:
Eastern Oregon Visitors Association, for the first phase of a product development plan to enhance the region’s culinary and agricultural tourism experiences for visitors
Estacada Development Association, for construction of a cycling plaza, “rest area,” that will attract cyclists to the community and region
Team Dirt, for the construction of a one-mile, black-diamond cycle trail at Alsea Falls Recreation Site, located in the Advanced Trail Expansion area
International Mountain Bike Association, for construction of a 1.5 mile world-class, mountain bike flow trail in Rogue River
Community Service Center, University of Oregon, to assess the current condition of all historic theaters in Oregon in order to generate strategies related to the preservation, promotion and successful operation of historic theaters in Oregon communities
Hollywood Theatre, to transform a business center in the Portland International Airport into a screening room inspired by its iconic 1926 building
Discover Klamath Visitor and Convention Bureau, to develop a large tear-pad cycle map that will show Klamath County mountain bike trails and road bike routes
U.S. Farm Stay Association, to produce three short videos highlighting the farm-stay experience available on farms and ranches statewide
Port Orford Ocean Resource Team, to develop a SCUBA diving infrastructure to support and market recreational and research diving opportunities on Oregon’s south coast
Wildlife Images Rehabilitation and Education Center, to produce bilingual interpretive signs that will enhance the Open Campus approach, allowing for international, self-guided tours
Travel Lane County, to develop a mobile Bike Visitor Center to enhance the biking experience in Lane County by strategically placing the visitor center throughout the region for firsthand local information, tips and personalized trip planning
The biennial Matching Grants Program will open its next cycle in 2016. Oregon tourism industry organizations are invited to apply for funding. For more information, please contact Patti Kileen at Patti@TravelOregon.com or visit: Industry.TravelOregon.com/matching-grants
Describe the CPW- Community Planning Workshop project you worked on during the academic year. Madras Natural Hazard Mitigation Plan Integration – our team created a revised natural hazards chapter for the City of Madras’ comprehensive plan, integrating their Natural Hazards Mitigation Plan into the chapter. We also created educational material for public disbursement relating to hazard mitigation planning. As part of the team I conducted research through case studies, stakeholders interviews, and a general public survey to evaluate public knowledge and support. I organized and prepared a public forum in Madras, Oregon to promote public support for project, where I engaged community members in conversation about regulatory versus voluntary hazard mitigation policies.
What is the most critical skill you learned from being engaged in CPW this past year? I’ve learned a lot about meeting facilitation, techniques to help engage the community in public participation (on a topic that is particularly difficult to rally public engagement), and most notably I had the opportunity to work on my professional writing skills for drafting public documents.
What about CPW made you smile? There were many small victories along the way, both on a personal level and as a team, professionally and personally, which kept us motivated even when there were frustrations in the project.
Name of the last movie you saw and give it a rating. I just watched the BBC version of Jane Austin’s Persuasion. I’ve seen it several times and love it every time. A solid ‘A.’
What would you do differently if there were 30 hours in a day? I would take that time to paint. I could use more art in my life!
If you had a list of ‘best-kept secrets’ you’d recommend, list one thing you would include and why? Sitka, Alaska is a place worth visiting in your lifetime. The place is beautiful, temperate weather year round, small, bike-friendly, and has a lot of totem poles and an interesting history, which I think is pretty cool.
Describe the CPW – Community Planning Workshop project you worked on during the academic year. My CPW project was the “Lane County Year-Round Regional Public Market and Food Hub Market Analysis.” The focus of the project was an in-depth investigation into whether there is enough buying power in the Eugene/ Springfield region to support a potential year-round public market and food hub.
What is the most critical skill(s) you learned from being engaged in CPW this past year? Learning how to break large projects into smaller pieces and accomplish goals on an ongoing basis.
What about CPW made you smile? Having great teammates with unique and interesting approaches to project work.
Name of the last movie you saw and give it a rating. Waiting for Guffman: 7.5/10
Favorite UO class? Public Sector Leadership
What are your big summer plans? Visit my friends and family in the Midwest, attend the RARE Program’s 20 year reunion, explore Portland, and get out on my kayak.