Edward Ford: Pietro Belluschi Distinguished Visiting Professor in Architectural Design

Edward Ford. Architect, academic, author. Photo:  Courtesy of E. Ford, 2010.
Edward Ford. Architect, academic, author. Photo: Courtesy of E. Ford, 2010.

Lecture:  Confessions of a Failed English Major:  Buildings and Texts, 1900-2010

The following is a summary of the recent lecture by Professor Edward Ford presented at the

University of Oregon, Department of Architecture

School of Architecture and Allied Arts in Portland

November 12, 2010

In 1993, the Pietro Belluschi Distinguished Visiting Professorship in Architectural Design was created as a perpetual endowment fund to foster and promote education in architectural design. Pietro Belluschi (born in Ancona, Italy, 1899, died Portland, Oregon, 1994) was one of the most respected architects to have lived and worked in Oregon. His influence was felt worldwide. Combining innovative technical vision with a sensitivity for composition, the merging of crisp lines and geometry of the International style, and harmonious poetic building expression, Belluschi called for “function, technology and social service” in his buildings.  Belluschi was one of several architects recognized for crafting the Northwest Regional style of architecture.

Most currently, Edward Ford, Vincent and Eleanor Shea Professor of Architecture at the University of Virginia in Charlottesville, was awarded the prestigious professorship. Ford visited the University of Oregon this November (2010) to present his lecture, “Confessions of a Failed English Major:  Buildings and Texts 1990-2010.”

Reviews of Ford’s recent books have praised him as an architect and academic turned novelist. Ford’s lecture gave an illuminating account of his personal background, and his synthesis of architectural design and theory, practical and personal experience and literary connections.

Edward Ford began his lecture with a confession:  not that he had failed as an English major but that as college student, he had failed to major in English and, despite his youthful aspiration of becoming the next great American novelist, he never did write an undergraduate work of fiction.  Instead, he embarked on a scholarly course that would lead to a distinguished career as an academic and an architect, and mid-career, a writer.  Highly praised for The Details of Modern Architecture (volumes I and II), these works did not show Ford’s literary inclinations and engaging flair for well-written almost novel-like books.  With the 2009 publication of Five Houses, Ten Details, Ford allowed a glimpse into his ability to provide engaging and academically informative work.  And, progressing even further, in the spring of 2011, Ford’s The Architectural Detail will be published, another architect-as-novelist piece.

Above all, Ford is an architect fascinated by detail, the expression of detail and the architect’s ability to either conceal or reveal a building’s structure and materials via this detail. This interest in detail is also expressed in his respect for the Russian Constructivists (artists, sculptors, and authors who rejected art for art’s sake and instead advocated for art to embrace a social purpose and practice).  Not only is Ford influenced by the Constructivist philosophy, their abstractions devoted to modernity influencing his own work, but he also has found an influence from writers such as Faulkner and “The Sound and the Fury”.  Indeed, one can look at the work of Ford with its sleek geometry, its experimental lines, its details revealed, and its emotional distance, and see an architectural stream of consciousness, similar to that in Faulkner’s writing.  This is one way to find truth, Ford asserts.  Objective forms that transport universal meaning where elements are broken down to the most rudimentary and basic level.  Ford cited comparisons between modern and ancient building and the use of technology in both as he declared:  “You cannot separate form from material.” Nor “the easy from the complicated” as there exists this inescapable juxtaposition between the two.

Recalling the architects of ancient Greece, biblical references with a mention of materials used, and even Frank Lloyd Wright, Ford remarked that concentration must always be kept on “form” — as it is the form that is the most important, not the material, however, realistically these cannot be separated.  “Form is inherent in the nature of the material,” Ford says, “Could you design in another way?”

From comprehending buildings as a complete entity, Ford sees associations between the structure and the building as essential:  he considers weight, empathy, joints, and animation.  It is the association between these concepts that lend the societal aspect:  “an understanding of the physical forces because we understand ourselves.”  However, he continued, it is “structure that is a primary concern.”  Commenting that buildings are assemblages put together as parts, and that it is the fundamental and absolutely key role of the architect to determine how many joints or parts a building has, Ford says this contributes to the visual aesthetic of the building, therefore, it is the understanding of the parts that makes the the whole:  “Architecture is about deciding how many pieces a building has.”  People, claim Ford, have the capacity to understand buildings as parts that are stable as in an equilibrium of forces and, consequently, more than just a building.

Emphasizing the theme of understanding parts to the whole, Ford said that to grasp the inner forces of a building and to see those parts represent something larger than the parts is the fundamental component of architectural design.  he explained that there are both animated joints and static joints, or parts.  He compared the designs of Alvar Aalto, Eero Saarinen, and Le Corbusier and that of the simple log cabin. Ford considered both the rustic and the classic in an examination of what truth in architecture is.  He noted even the rustic log cabin is a structure dependent on modern technology as the cutting of the logs is, and has been throughout history, linked to machines and technology.  With insight into the built environment of both Henry David Thoreau and John Muir, Ford noted that as Thoreau had used recycled mostly shanty wood (not logs) to build his cabin, and Muir had been a sawmill owner and operator, both had relied on modern technology.  The log cabin, itself, asserted Ford, is, indeed, “an industrial product and a modern building system.”

Addressing the idea of the simple and the small, shed-like building being a modern and technologically dependent product, Ford has architecturally experimented with the blurred line and overlap between dual functionality.  Combining furniture and architecture, and attributing all visionary brilliance for this to FLW, Ford detailed a period of discovery by changing his attitude towards furniture as an architectural component and saying, that inspired by Wright, he turned to furniture as “little buildings” both sculpturally and architecturally.  This eventually led to an in-depth examination of libraries, both modern and historic, and book stacks with the possibility of the integration of books and furniture bays within the library as a structure.  Ford explained his vision of a unit where all the same materials would be used to make one component piece of functioning as, for instance, a democratic table—one table for all (from the student to the director), and the pieces of this furniture continue up into the structure to be pieces of the architecture.  It is a functional approach that encompasses minimal themes and a basic element broken down to create a whole unified piece.

Ford briefly transitioned to modern buildings that are not about expressing technology but seek to hide it with the means of using technology.  Ford commented on the predominance of modern glass buildings that have windows without visible frames as evidence of this rejection of conspicuous technology.  Ford stressed that what is important is how much a building is able to explain what it is about:  exposed ducting, conduit, animated joints, a frame that moves in and out of a building—these are objective forms transporting universal meaning.

As the tour de force of his personal architectural design expression, Edward Ford designed, and supervised the building of the Ford House, “a very American house” and his own family home.  Ford remarked that building this residence gave him the experience and opportunity to experiment with his own architectural theories on truth and abstraction.  The building became a place where he could express an admiration for machines and technology and a devotion to modernity, geometric form, and experimental theory and structure.

Reception Highlights

Prior to the Lecture, Edward Ford Joined

Students, Faculty, Staff and Members of the Community

for Introductions & Conversation

Edward Ford takes a quiet moment before delivering his lecture to look at photos of the work of Pacific Northwest architects, John Yeon and Pietro Bellushci.
Edward Ford takes a quiet moment before delivering his lecture to look at photos of the work of Pacific Northwest architects, John Yeon and Pietro Bellushci.

UO | AAA | Portland Programs Administrative Director Kate Wagle greets Pietro Belluschi's son, Peter Belluschi and daughter-in-law, Susan Belluschi before the lecture.
UO | AAA | Portland Programs Administrative Director Kate Wagle (center) greets Pietro Belluschi's son, Peter Belluschi and daughter-in-law, Susan Belluschi before the lecture.
From left, UO Professor Jim Pettinari, Professor Pettinari's guest, Mrs. Jane Ford, UO | AAA | Portland Department Head Nancy Cheng, and Edward Ford converse before the presentation.
From left, UO Professor Jim Pettinari, UO Alumna Ms. Jennifer Marshall, Mrs. Jane Ford, UO | AAA | Portland Department Head Nancy Cheng, and Edward Ford converse before the presentation.
UO | AAA | Portland programs graduate students of architecture enjoy refreshments and discussion before the lecture.
UO | AAA | Portland programs graduate students of architecture enjoy refreshments and discussion before the lecture.

Story and Photos (unless otherwise noted):  sabina samiee

Rubefaction (n.) The Act or Process of Causing Redness

Rube_Title_ReadyAn exhibit of student work by

Brian Aebi, Amy Chan, Braeden Cox, Gage Hamilton, Russell Kamp, Matt Pfliiger, Andrew Pomeroy, Steven Robinson, Brad Saiki, Lauren Seiffert, Tanya Tracy, Chris Wilson, and Zach Yarrington

On exhibit and open to the public from November 1- December 1, 2010, 8am to 5pm, Floor 4R

A&AA in Portland | Department of Art | Digital Arts Program | University of Oregon


At their own instigation, Professor Kartz Ucci’s students in University of Oregon’s Portland Digital Arts Program have been collaboratively exploring representations of rubefaction. Currently on exhibit in the corridor gallery of floor 4R is a display of redness: what turns red, what is red, runs into the red zone, or what makes you blush, what causes redness and what can be splashed, saturated, depicted or infected with the rubicund hue.

Examining what we fill our hearts with, Brian Aebi’s “It’s the Hole in Your Heart” distances him from the digital realm. “It has nothing to do with digital,” he says, “it is a statement about how you can be so surrounded by digital that you forget about all other things. For this project I used only things not related to digital media: the materials, my actions, my thoughts, nothing here is related to digital. I am so surrounded, I didn’t want to forget about other things.” The redness of the heart and the swirling of crimson acrylics in Aebi’s sequence mesh color with thought.

"It's the Hole in Your Heart"
Brian Aebi, "It's the Hole in Your Heart", 2010, mixed media including sheep's blood, epoxy resin, and acrylics.
ZachYarrington’s “American Hearts Project” was a work on the streets of Portland and seen (or not seen) by passersby on a daily basis. Intrigued by the rarity of wild horses in America, Zach is fascinated by this metro-spot where people go by all day but seldom seem to notice the 12′ high formally attired horse on the wall, in handcuffs, and embellished with eye-catching red pigment. Yarrington’s work explores the failure of many “to pay attention to their environment as they fail to recognize what is going on around them.” The somewhat comical depiction of the horse with hands, so vastly removed from customary western representations of wild mustangs, and incorporating the in situ water hydrants projecting from the wall, this artist’s satirical glimpse of what makes us notice the unusual even when it is glaringly presented to us, evokes all kinds of questions about how, and indeed, when we notice our environment. What provokes us enough to notice the noteworthy?
"American Hearts Project"
"American Hearts Project"
"American Hearts Project"
Zach Yarrington, "American Hearts Project", 2010, mixed media.
Brad Saiki adds text to the portrait of UO Professor John Park, while collaborators, Zach Yarrington and Lauren Seiffert observe.
Brad Saiki adds text to the portrait of UO Professor John Park, while collaborators, Zach Yarrington and Lauren Seiffert observe.

Another inquisitive piece proposes: what makes you blush? Maybe a readable text portrait….of yourself? Students delved into the images made by identity information and how this might raise issues about the ways in which information can be used as art. Only making this project all the more tantalizing, the image is of UO professor John Park, a former model and rumored to be very modest and blush easily. Black Sharpies were employed to write words and phrases and symbols pertinent to the students’ perception of this instructor. It probably goes without saying, the goal is to make Professor Park b-l-u-s-h.

Lauren Seiffert describes her work depicting the “Thymus Gland,” an organ in the human body that plays a key role in the development of the immune system, as having “glittering beads that creep around the gland like a disease.” It is the sparkling and vibrant scarlet of the beads that “betray the gland by displaying a glistening redness” in deception of encroaching illness. Although beautiful, here redness brings sickness.

Lauren Seiffert, "Thymus Gland," 2010, mixed media.
Lauren Seiffert, "Thymus Gland," 2010, mixed media.

It might appear a bit gruesome, however Matthew Pfliiger’s work, “Drain Me,” (a pair of hands severed at the wrists, words and letters pouring out of the bloody limb ends) incorporates symbolism students can relate to. “Sometimes I get typing and writing so much I feel like the words and letters are coming out of my hands,” says Pfliiger. On close examination, this set of hands with keyboard keys flowing out, has the words “Drain Me” gushing out of the keys. Pfliiger’s logic: “With the fingertips having a touch of red on them, you get the feeling that this repetitive action will never stop ’til the subject is fully drained…which may lead you to the question, ‘How long has this been going on?'” Pfliiger used his own hands as the mold for this piece.

Matthew Pfliiger, "Drain Me," 2010, mixed media, cardboard, gesso, spackle, paper, acrylic.
Matthew Pfliiger, "Drain Me," 2010, mixed media, cardboard, gesso, spackle, paper, acrylic.

While there are representations of salmon and a stag that bring glowing attention to rubescence in nature, students have also confronted viewers with hotly provocative topics embracing both language and the confluence of sex and love. In Gage Hamilton’s “LUST,” he set out to create a time-based piece that would show an inescapable passing of time. A glossy, red “LUST” perched amid wilted scarlet rose petals drips thick with tinted resin and is held aloft by a bunch of helium filled prophylactics, now drooping to the floor. Time passes, all things fade.

Gage Hamilton, "Lust," 2010, mixed media, mdf panels, resin, rose petals, helium, latex.
Gage Hamilton, "Lust," 2010, mixed media, mdf panels, resin, rose petals, helium, latex.

The exhibit concludes with Amy Chan’s delightfully posed “When Can We Get Together Again?” And, judging from the image, it is a fable-tale ending.

Amy Chan, "When Can We Get Together Again?", 2010.
Amy Chan, "When Can We Get Together Again?", 2010.

Story and photos:  sabina samiee

ONTOLOGUE: October 19 – November 20, 2010

Ontologue at the White Box Gallery in Portland, Oregon

O N T O L O G U E
White Box | University of Oregon, Portland

Opening Reception + Lecture
Friday, October 22, 5-7 p.m.
Lecture 5:30 – 6:30 p.m.

Artists Benedict Youngman, Joshua Kim, Melis van den Berg and Sepideh Saii share an inside perspective on their process and thoughts on being • Keynote Matthew Stadler — Portland writer and critic — locates the discussion by reflecting on his understanding of Portland’s art history • Curator Joshua Kim, speaks to the connections between ONTOLOGUE and Portland’s visual culture.

OCTOBER 19 – NOVEMBER 20, 2010

ONTOLOGUE explores the intersection between the awareness of being for the artist and the audience. This installation-based exhibition features the work of four emerging international artists who engage the public with themes of ontology, the study of being. Under the framework of ONTOLOGUE, the artists confront cinema, the material proper-ties of objects, time and semiotics, thus opening a dialogue about phenomenology and consciousness. Works by graduates of the Slade School of Fine Art, Benedict Youngman, Joshua Kim, Melis van den Berg and Sepideh Saii create a meta-physical demonstration of being. Curated by Joshua Kim.

First Thursday Reception: October 7, 5-8 p.m.

Supported by the University of Oregon’s Portland Programs, Arts and Administration Program, and Architecture and Allied Arts. Additional support from ContacEZ, and Northwest Paper Box. Related programming support from the University of Oregon Department of Art and Pacific Northwest College of Art.

Download Flyer

White Box
White Stag Block | University of Oregon in Portland
70 NW Couch St.
whitebox@uoregon.edu | 503.412.3689
Tuesday-Saturday, noon-6 p.m.

The White Box is a 1,500-square-foot visual laboratory that allows students, faculty, regional and national communities to research, explore and present global issues in art, design and architecture. Admission is free.